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An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry. This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.”
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and a myriad of other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive analysis of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides: Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality A combination of Drs. Reynolds and Barrows’ two leading textbooks, Introduction to Management in the Hospitality Industry and Introduction to the Hospitality Industry, into one cohesive, comprehensive edition Substantial coverage of internet commerce and marketing Case studies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills An emphasize on real-world skills and practical methods employed by management professionals Methods to prepare students for job placement in multiple areas of the hospitality and tourism industry Introduction to Hospitality Management is an essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important book leaves readers with a strong grasp of the topics and trends most important to a career in the hospitality industry
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.
This book examines the whole of the hospitality industry and the way in which it operates. Part A examines and explores the accommodation industry, and Part B focuses on the foodservice industry. It is invaluable for students of a range of courses.
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Increased globalization has given an impetus to tourism around the globe. With better connectivity between various regions of the world, more people now travel to faraway places. Hence, to capitalize on this opportunity, we have to understand the various dimensions of hospitality and tourism management to be able to effectively leverage it. This book tries to explain the various concepts related to hospitality and tourism management. It therefore provides a comprehensive view of the industry and ways to manage it.The book starts with an introduction to the field of hospitality and tourism management. Its various dimensions are discussed subsequently. Various sectors and classification of the hospital and tourism industry are discussed in the second chapter. The chapter also gives an overview of the recent trends in the industry such as ecotourism and agritourism. Chapter two discusses the evolution of the field of hospitality and tourism management through centuries. Key events that have made a significant impact on the industry are also discussed.Later portions of the book discuss various challenges that are encountered in the management of the hospitality and tourism industry. Economic, social and environmental challenges related to the industry are also discussed. With increasing competition in the industry, it is imperative to introduce new innovations to remain competitive. Chapter six is devoted to the discussion of innovations in the industry and their utility.Increased pace of tourism has led to several problems as well. Mass movement of people generates tons of waste which creates environmental problems. Hence, social responsibility should form an important part of the present curriculum on hospitality and tourism management. Chapter seven and eight discuss the social and environmental responsibility of key players providing the managers of hospitality and tourism and their role in creating a sustainable economic growth.Chapter nine discusses various career options for people interested in hospitality and tourism management. The rapid of growth of this industry has created various lucrative profiles for students and the chapter discusses several important roles that can be pursued as career options. The book concludes with a discussion on the future prospects of the industry.