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Neal Mohan is a highly successful Indian-American businessman and computer engineer who has developed some of the best-known digital media platforms in the world. Starting his career at Microsoft, Mohan rose through the ranks and eventually became the head of display advertising for Google, where he led the redesign of one of the company's flagship products, AdSense. After a brief stint at YouTube, he returned to Google to oversee all of the company's advertising products, as well as its core search and display businesses. In 2018, he became the Chief Product Officer of YouTube, where he has continued to drive innovation and growth. Mohan is widely regarded as one of the most influential figures in the digital advertising industry, and his contributions to the development of online marketing platforms have had a significant impact on the way we consume digital content. His expertise in engineering, product management, and marketing has enabled him to create products that are both incredibly effective and user-friendly. Throughout his career, he has demonstrated a strong commitment to using technology to improve people's lives and has been recognized for his contributions with several awards and accolades. In many ways, Mohan represents the future of digital media, and is poised to continue shaping the industry for years to come.
Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.
An Introduction to Sociology is your essential guide to understanding the social forces that shape our lives and the world around us. This innovative textbook introduces you to the key theories, themes, and concepts in the discipline of sociology and helps you to develop as a sociologist by providing comprehensive coverage of all the main areas of study. Presenting you with the history, current debates and recent research developments for each topic, this book covers everything from classical sociologies and traditional subjects such as class, families, and religion, through to more progressive areas like digital society, social media, migration, and the interconnectedness of modern global society. The book′s extensive coverage means it can be used throughout your studies, from first year to final year. Key features: Each chapter is written by an internationally renowned expert who uses specialist insight and the latest research to provide a reliable and up-to-date overview. Includes a selection of unique learning features such as “Hear from the Expert” boxes and “Key Cases” from around the world, as well as reflective activities and revision questions that will enhance your knowledge. Features a section titled “What is sociology useful for?” which includes chapters on the public value of sociology and the role of sociology in contemporary society. The book is supported by a wide-ranging collection of online teaching and learning resources including exclusive video content from SAGE Video, links to SAGE Journal Articles, sample essay questions, and a selection of multiple-choice questions. This definitive text is perfect for first-year sociology undergraduates and anyone studying sociology at university or college level.
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Comedian and star of The Office and Unbreakable Kimmy Schmidt and host of The Great American Baking Show Ellie Kemper delivers a hilarious, refreshing, and inspiring collection of essays “teeming with energy and full of laugh-out-loud moments” (Associated Press). “A pleasure. Ellie Kemper is the kind of stable, intelligent, funny, healthy woman that usually only exists in yogurt commercials. But she’s real and she’s all ours!” —Tina Fey “Ellie is a hilarious and talented writer, although we’ll never know how much of this book the squirrel wrote.”—Mindy Kaling Meet Ellie, the best-intentioned redhead next door. You’ll laugh right alongside her as she shares tales of her childhood in St. Louis, whether directing and also starring in her family holiday pageant, washing her dad’s car with a Brillo pad, failing to become friends with a plump squirrel in her backyard, eating her feelings while watching PG-13 movies, or becoming a “sports monster” who ends up warming the bench of her Division 1 field hockey team in college. You’ll learn how she found her comedic calling in the world of improv, became a wife, mother and New Yorker, and landed the role of a bridesmaid (while simultaneously being a bridesmaid) in Bridesmaids. You’ll get to know and love the comic, upbeat, perpetually polite actress playing Erin Hannon on The Office, and the exuberant, pink-pants-wearing star of Unbreakable Kimmy Schmidt. If you’ve ever been curious about what happens behind the scenes of your favorite shows, what it really takes to be a soul cycle “warrior,” how to recover if you accidentally fall on Doris Kearns Goodwin or tell Tina Fey on meeting her for the first time that she has “great hair—really strong and thick,” this is your chance to find out. But it’s also a laugh-out-loud primer on how to keep a positive outlook in a world gone mad and how not to give up on your dreams. Ellie “dives fully into each role—as actor, comedian, writer, and also wife and new mom—with an electric dedication, by which one learns to reframe the picture, and if not exactly become a glass-half-full sort of person, at least become able to appreciate them” (Vogue.com).