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Introduction to Curling Strategy is the first comprehensive book on modern curling strategy. It uses an intuitive approach (and lots of pictures) to make curling strategy easy to understand, even for people who are totally new to the sport. It works through classic scenarios that commonly occur at all levels of curling. And, it shows advanced curlers how to pick tactics based on goals and "intent," rather than play shot-to-shot.
This step-by-step guide for beginning and intermediate curlers covers throws, brushing, delivery, basic shots, and ice reading. The book includes 40 drills featuring a self-scoring component that allows curlers to chart progress and accelerate improvement in their skill development.
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
P.S. If you think this book seems familiar, youre probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Curling For Dummies (9780470838280). The book you see here shouldnt be considered a new or updated product. But if youre in the mood to learn something new, check out some of our other books. Were always writing about new topics!
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.
Whether you're stepping into the hack for the first time, looking to improve your delivery or better understand strategy, CURL TO WIN will help take your game to the next level. Renowned for his ability to blend the mental and physical aspects of curling as well as his innovative and effective strategies, Russ Howard has written a practical handbook that no curler should be without. Russ draws on his more than three decades of experience as a winning player and coach to explain Basics: start off on the right foot by picking the right equipment and really understanding how to play the game Delivery: improve your accuracy and consistency with gold-medal techniques and tips Sweeping: sweep effectively by avoiding common mistakes Strategy: form a winning game plan through strategies like making the most of the free guard zone and what to do in 20 game scenarios Drills: practise like a pro with Russ's own drills for sweeping, delivery and ice reading Tips and tricks: learn how to match rocks, have a winning mindset, yell "Hurry hard!" and much more Fully illustrated with step-by-step photographs and diagrams, CURL TO WIN is the ultimate guide to improving your game.
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Portfolio risk forecasting has been and continues to be an active research field for both academics and practitioners. Almost all institutional investment management firms use quantitative models for their portfolio forecasting, and researchers have explored models' econometric foundations, relative performance, and implications for capital market behavior and asset pricing equilibrium. Portfolio Risk Analysis provides an insightful and thorough overview of financial risk modeling, with an emphasis on practical applications, empirical reality, and historical perspective. Beginning with mean-variance analysis and the capital asset pricing model, the authors give a comprehensive and detailed account of factor models, which are the key to successful risk analysis in every economic climate. Topics range from the relative merits of fundamental, statistical, and macroeconomic models, to GARCH and other time series models, to the properties of the VIX volatility index. The book covers both mainstream and alternative asset classes, and includes in-depth treatments of model integration and evaluation. Credit and liquidity risk and the uncertainty of extreme events are examined in an intuitive and rigorous way. An extensive literature review accompanies each topic. The authors complement basic modeling techniques with references to applications, empirical studies, and advanced mathematical texts. This book is essential for financial practitioners, researchers, scholars, and students who want to understand the nature of financial markets or work toward improving them.
The Alfalfa Management Guide is designed especially for busy growers, with to-the-point recommendations, useful images of diseased plants and pests, and quick-reference tables and charts. Revised in 2011, this edition of Alfalfa Management Guide covers the latest strategies for alfalfa establishment, production, and harvest-soil testing, fertilizing, integrated pest management, rotation, and more.
In preparing a book of etiquette for ladies, I would lay down as the first rule, "Do unto others as you would others should do to you." You can never be rude if you bear the rule always in mind, for what lady likes to be treated rudely? True Christian politeness will always be the result of an unselfish regard for the feelings of others, and though you may err in the ceremonious points of etiquette, you will never be impolite. Politeness, founded upon such a rule, becomes the expression, in graceful manner, of social virtues. The spirit of politeness consists in a certain attention to forms and ceremonies, which are meant both to please others and ourselves, and to make others pleased with us; a still clearer definition may be given by saying that politeness is goodness of heart put into daily practice; there can be no _true_ politeness without kindness, purity, singleness of heart, and sensibility.