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In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
The author has drawn on three of her previous publications used at the University of South Africa (Unisa) to compile An Introduction to Communication Studies. Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local comments and examples, TV programmes and other mass media, political and social experiences referred to in this book. Beginner students majoring in Communication Studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this book useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession and the chapter is pitched at these requirements as well as at speaking to larger audiences. The book is divided into two parts. The first part provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within Communication Studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summary and ‘test yourself’ questions at the end of every chapter, and the definitions highligted in the text assist students in their navigation of the terminology. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will indeed prove useful to students and professionals alike.
The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications.
Introduces history and basics of human communication, covering the communication process, functions of communication, language and communication, non-verbal communication, interpersonal communication, listening, public speaking, and mass communication.
This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.