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This first-rate introduction to the study of social networks combines a hands-on manual with an up-to-date review of the latest research and techniques. The authors provide a thorough grounding in the application of the methods of social network analysis. They offer an understanding of the theory of social structures in which social network analysis is grounded, a summary of the concepts needed for dealing with more advanced techniques, and guides for using the primary computer software packages for social network analysis.
Social Networks: An Introduction is the first textbook that combines new with still-valuable older methods and theories. Designed to be a core text for graduate (and some undergraduate) courses in a variety of disciplines it is well-suited for everybody who makes a first encounter with the field of social networks, both academics and practitioners. This book includes reviews, study questions and text boxes as well as using innovative pedagogy to explain mathematical models and concepts. Examples ranging from anthropology to organizational sociology and business studies ensure wide applicability. An easy to use software tool, free of charge and open source, is appended on the supporting website that enables readers to depict and analyze networks of their interest. It is essential reading for students in sociology, anthropology, and business studies and can be used as secondary material for courses in economics and political science.
The study of social networks is a new but fast widening multidisciplinary area involving social, mathematical, statistical and computer sciences for application in diverse social environments; in the latter sciences, and specially for the field of Economics. It has its own parameters and methodological tools. In 'Models for Social Networks with Statistical Applications', the authors show how graph-theoretic and statistical techniques can be used to study some important parameters of global social networks and illustrate their use in social science studies with some examples in real life survey data.
Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
1.Social relationships and networks 2.Personal networks and local circles 3.Graph theory 4. Equivalence and cohesion 5.Social capital 6.Power and centrality 7.Dynamics 8.Multiple affiliations.
Written by a stellar team of experts, Analyzing Social Networks is a practical book on how to collect, visualize, analyze and interpret social network data with a particular emphasis on the use of the software tools UCINET and Netdraw. The book includes a clear and detailed introduction to the fundamental concepts of network analyses, including centrality, subgroups, equivalence and network structure, as well as cross-cutting chapters that helpfully show how to apply network concepts to different kinds of networks. Written using simple language and notation with few equations, this book masterfully covers the research process, including: · The initial design stage · Data collection and manipulation · Measuring key variables · Exploration of structure · Hypothesis testing · Interpretation This is an essential resource for students, researchers and practitioners across the social sciences who want to use network analysis as part of their research. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
We live in a world that is paradoxically both small and vast; each of us is embedded in local communities and yet we are only a few 'links' away from anyone else in the world. This engaging book represents these interdependencies' positive and negative consequences, their multiple effects and the ways in which a local occurrence in one part of the world can directly affect the rest. Then it demonstrates precisely how these interactions and relationships form. This is a book for the social network novice learning how to study, think about and analyse social networks; the intermediate user, not yet familiar with some of the newer developments in the field; and the teacher looking for a range of exercises, as well as an up-to-date historical account of the field. It is divided into three clear sections: 1. historical & Background Concepts 2. Levels of Analysis 3. Advances, Extensions and Conclusions The book provides a full overview of the field - historical origins, common theoretical perspectives and frameworks; traditional and current analytical procedures and fundamental mathematical equations needed to get a foothold in the field. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook
Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book. This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.
Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.