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This issue addresses how laborers within intimate industries--those who do interpersonal work that tends to the sexual, bodily, health, hygiene, or care needs of individuals--are shaping Asia's growing role in the global economy. The contributors investigate how intimate industries support relational connections for consumers while disrupting laborers' relationships, as in the case of migrants who perform intimate labor away from their families and communities of origin. The articles collected here include examinations of such trade-offs and their complex meanings and implications for the workers. The authors explore these social processes through the lens of industries that organize, enable, or delimit the trade in domestic labor, marriage migration, companionship and romance, sex work, pornographic performance, surrogate mothering and ova donation, and cosmetics sales. This issue puts people, as embodied subjects, back into narratives of economic change and offers a perspective on globalization from below. Contributors: Danièle Bélanger, Hae Yeon Choo, Nicole Constable, Daisy Deomampo, Akhil Gupta, Chaitanya Lakkimsetti, Pei-Chia Lan, Purnima Mankekar, Eileen Otis, Juno Salazar Parreñas, Rhacel Parreñas, Sharmila Rudrappa, Celine Parreñas Shimizu, Rachel Silvey, Hung Cam Thai, Leslie Wang
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
This book advances debates over the relationship between care and economy through the concept of intimate labor—care, domestic, and sex work—and thus charts relations of race, class, gender, sexuality, and citizenship in the context of global economic transformations.
The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Introduction : An asynchronic timeline -- Ephemeral infrastructures -- The financial sublime -- Drawing fantasies -- The industry of sound -- Inside the pit -- Concrete love -- Conclusion : Inquilab zindabad -- Appendix : list of masterplans affecting gurgaon.
Sex worker rescue and rehabilitation programs have become a core focus of the global movement to combat human trafficking. Manufacturing Freedom offers an ethnographic exploration of two American anti-trafficking organizations that offer vocational training in jewelry production to women migrants in China and Thailand as a path out of sex work. Activists brand this jewelry a "slave-free good" and then sell it to consumers in the United States, generating racialized circuits of commerce and morality centered around promises of freedom from enslavement and redemptive wages for former sex workers--whom these organizations universally label as victims of trafficking. Workers, by contrast, often contest the trafficking label and object to the moral and disciplinary processes that ensnare them in a pernicious global web of anti-trafficking rescue. In this novel study, Elena Shih argues that these anti-trafficking rescue and rehabilitation projects profit off persistent labor abuse of women workers and imagined but savvily marketed narratives of redemption, thereby propagating a transnational moral economy of low-wage women's work that obfuscates relations of race, gender, national power, and inequality.
Sex Work Matters brings together sex workers, scholars and activists to present pioneering essays on the economics and sociology of sex work. From insights by sex workers on how they handle money, intimate relationships and daily harassment by the police, to the experience of male and transgender sex work, this fascinating and original book offers new theoretical frameworks for understanding the sex industry. The result is a vital new contribution to sex-worker rights that explores the topic in new ways, especially its cultural, economic and political dimensions. Readers weary of the sensational and often salacious treatment of the sex industry in the media and literature will find Sex Work Matters refreshing.
An inclusive and accessible resource on the interdisciplinary study of gender and sexuality Companion to Sexuality Studies explores the significant theories, concepts, themes, events, and debates of the interdisciplinary study of sexuality in a broad range of cultural, social, and political contexts. Bringing together essays by an international team of experts from diverse academic backgrounds, this comprehensive volume provides original insights and fresh perspectives on the history and institutional regulatory processes that socially construct sex and sexuality and examines the movements for social justice that advance sexual citizenship and reproductive rights. Detailed yet accessible chapters explore the intersection of sexuality studies and fields such as science, health, psychology, economics, environmental studies, and social movements over different periods of time and in different social and national contexts. Divided into five parts, the Companion first discusses the theoretical and methodological diversity of sexuality studies.Subsequent chapters address the fields of health, science and psychology, religion, education and the economy. They also include attention to sexuality as constructed in popular culture, as well as global activism, sexual citizenship, policy, and law. An essential overview and an important addition to scholarship in the field, this book: Draws on international, postcolonial, intersectional, and interdisciplinary insights from scholars working on sexuality studies around the world Provides a comprehensive overview of the field of sexuality studies Offers a diverse range of topics, themes, and perspectives from leading authorities Focuses on the study of sexuality from the late nineteenth century to the present Includes an overview of the history and academic institutionalization of sexuality studies The Companion to Sexuality Studies is an indispensable resource for scholars, researchers, instructors, and students in gender, sexuality, and feminist studies, interdisciplinary programs in cultural studies, international studies, and human rights, as well as disciplines such as anthropology, psychology, history, education, human geography, political science, and sociology.