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Includes entries for maps and atlases.
The Kennedys in the World tells a new, rich, fascinating, and consequential story about Jack, Bobby, and Ted Kennedy. From an early age the brothers developed a deep understanding of the different peoples, cultures, and ideologies around the world; a keen appreciation for the challenges that such differences created for the United States; and a strong desire to reshape America’s response to them. From their childhoods in the first half of the twentieth century, the brothers were prodded by their ruthless, demanding, win-at-all-costs father, Joe Kennedy, and their cold and distant mother, Rose, to learn and care about the world—and told they could shape America’s role in it. For more than six decades after World War II, the brothers shaped broad issues of war and peace as well as the U.S. response to almost every major global challenge of their times: the Soviet Union and China, the Cold War and Cuba, the Dominican Republic and Chile, Nicaragua and El Salvador, Korea and Vietnam, South Africa and Northern Ireland, and Iraq (twice). In their time, America was what it remains today—the world’s greatest power, with roles and responsibilities that stretch across the planet. Consequently, as the brothers remade America’s empire, they invariably changed the world.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Arranged in five thematic parts, "The Oral History Reader" covers key debates in the post-war development of oral history.
Based on interviews with some of his closest associates, a portrait of the thirty-fifth president discusses his privileged childhood, military service, struggles with a life-threatening disease, and career in politics.
From the Pulitzer Prize–winning author of The Good War: A masterpiece of modern journalism and “a huge anthem in praise of the American spirit” (Saturday Review). In this “invaluable record” of one of the most dramatic periods in modern American history, Studs Terkel recaptures the Great Depression of the 1930s in all its complexity. Featuring a mosaic of memories from politicians, businessmen, artists, striking workers, and Okies, from those who were just kids to those who remember losing a fortune, Hard Times is not only a gold mine of information but a fascinating interplay of memory and fact, revealing how the 1929 stock market crash and its repercussions radically changed the lives of a generation. The voices that speak from the pages of this unique book are as timeless as the lessons they impart (The New York Times). “Hard Times doesn’t ‘render’ the time of the depression—it is that time, its lingo, mood, its tragic and hilarious stories.” —Arthur Miller “Wonderful! The American memory, the American way, the American voice. It will resurrect your faith in all of us to read this book.” —Newsweek “Open Studs Terkel’s book to almost any page and rich memories spill out . . . Read a page, any page. Then try to stop.” —The National Observer