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This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the planning process.
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretive planning is also based on the belief that the greater our understanding, tracking, and monitoring of learners, the greater the impact museums will make on public understanding of the science and humanities disciplines. An approach that advocates thoughtful and intentional interpretive planning that constantly integrates visitor perspectives is the next step in working with, rather than for, our communities; a step toward truly becoming visitor-centered and impactful as essential learning institutions of the 21st century.
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretive planning is also based on the belief that the greater our understanding, tracking, and monitoring of learners, the greater the impact museums will make on public understanding of the science and humanities disciplines. An approach that advocates thoughtful and intentional interpretive planning that constantly integrates visitor perspectives is the next step in working with, rather than for, our communities; a step toward truly becoming visitor-centered and impactful as essential learning institutions of the 21st century.
Interpretative Master Planning: A Framework for Historical Sites begins with the basics of any planning experience: why do an interpretative master plan (IMP) and is your institution ready to undergo such a process? These chapters are followed with straightforward guidance on how to go about organizing the necessary funding to pay for an IMP’s development, the core members of your planning team, choosing stakeholders, hosting focus groups, and using all the information gathered to develop an engaging interpretative master plan that is unique to your museum, historic site, or organization. The book features five case studies highlighting organizations that have undergone the interpretative master planning process. Each case study offers a unique point of view about the process and provides the organization’s conclusions as to what they would or would not do again if they had the choice. The end results showcase the wealth of useful information that can be garnered from an Interpretative Master Planning experience. Interpretative Master Planning: A Framework for Historical Sites offers a complete framework complemented by real-world examples for creating a blueprint that will strengthen any organization’s interpretation.
Sponsored by the Museum Education Roundtable
As art museums adapt to changing times and audiences, new positions such as the interpretive planner - an advocate for visitor-centered approaches to exhibit design and a facilitator of team-based museum planning and multiple exhibition narratives - are emerging. The purpose of this research was to explore how and why art museums have incorporated interpretive planning into their institutional practices, specifically how the emergence of the interpretive planner has impacted organizational culture, the exhibit design process, and staff perceptions of visitor experience. Interpretive planners are given an equal voice to curators in the design of interpretive products, and are working in institutions that appreciate the importance of learning as well as education. Art museums with interpretive planners on staff are leaders in museums trends, serving as examples of the future of art museums as engaging and empowering places of learning for all audiences.
"Most 'interpretation' is not interpretation at all. It's just information. It may look attractive, but it fails to deliver the message." Based on John Veverka's worldwide experience of high level interpretive consulting and training, the focus of Advanced Interpretive Planning is firmly on enabling museums, galleries and heritage sites to provide visitors with quantifiable, actionable and enjoyable learning experiences. Using a rich variety of real-world examples, John Veverka's passion and enthusiasm for the subject is evident as he introduces new interpretive concepts, shares his in-depth knowledge, and updates tried and tested methodologies. "Far beyond educating staff on the principles of interpretation, John Veverka charged them up to get out and work with the public again."
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features: includes chapter introductions and discussion sections supporting case studies to show how ideas are put into practice a lavish selection of tables, figures and plates to support and illustrate the discussion boxes showing ideas, models and planning suggestions to guide development an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
What does the transformation to a visitor-centered approach do for a museum? How are museums made relevant to a broad range of visitors of varying ages, identities, and social classes? Does appealing to a larger audience force museums to "dumb down" their work? What internal changes are required? Based on a multi-year Kress Foundation-sponsored study of 20 innovative American and European collections-based museums recognized by their peers to be visitor-centered, Peter Samis and Mimi Michaelson answer these key questions for the field. The book describes key institutions that have opened the doors to a wider range of visitors; addresses the internal struggles to reorganize and democratize these institutions; uses case studies, interviews of key personnel, Key Takeaways, and additional resources to help museum professionals implement a visitor-centered approach in collections-based institutions
This second edition of Interpretive Planning: The 5-M Model for Successful Planning Projects draws from the author's more than three decades of experience in creating interpretive plans, and explains the process she has taught to hundreds of interpreters. This book can be a valuable tool for those wishing to develop an interpretive plan as well as those aspiring to work as a consultant or planner.