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This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the planning process.
This second edition of Interpretive Planning: The 5-M Model for Successful Planning Projects draws from the author's more than three decades of experience in creating interpretive plans, and explains the process she has taught to hundreds of interpreters. This book can be a valuable tool for those wishing to develop an interpretive plan as well as those aspiring to work as a consultant or planner.
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretive planning is also based on the belief that the greater our understanding, tracking, and monitoring of learners, the greater the impact museums will make on public understanding of the science and humanities disciplines. An approach that advocates thoughtful and intentional interpretive planning that constantly integrates visitor perspectives is the next step in working with, rather than for, our communities; a step toward truly becoming visitor-centered and impactful as essential learning institutions of the 21st century.
Sponsored by the Museum Education Roundtable. First Published in 2016. Routledge is an imprint of Taylor & Francis, an Informa company.
Beverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrell’s classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.
"Most trails are designed just to get the visitor from Point A to Point B. Interpretive trails are designed to help the visitor laugh, cry, smile, discover, understand and explore along the way." - John A Veverka. Interpretive trails - both outdoor and indoor - are used by museums, galleries, historic sites, parks, gardens and zoos worldwide. They can provide visitors with a unique immersion experience in viewing, discovering and enjoying the locations they're visiting, and in helping them re-connect with a natural or cultural environment in a personal way. Yet to be truly effective, there are proven and tested guidelines to follow about how to plan any trail's story, its experience opportunities, and its delivery and physical design. Based on 40 years' interpretive planning experience, The Interpretive Trails Book shares successful planning strategies and guidelines as tools to help create amazing interpretive experiences. For those involved in learning, engagement, interpretation, planning, consultancy, landscape architecture, and training - and those charged with developing interpretive trails who have no specific training in interpretive services themselves, this book will become an indispensable and easy-to-follow resource to help create trails that engage, motivate and inspire visitors.
Environmental Interpretation is the first truly applied treatment of environmental communication written specifically for people with big ideas and small budgets. Drawing on 20 years experience and the successes of his colleagues worldwide, Sam Ham presents an unusually diverse collection of low-cost communication techniques that really work. More than 200 illustrations, photos, and technical insets provide simple instructions for designing and implementing effective education programs in forests, parks, protected areas, zoos, botanical gardens, extension and community programs, and in all kinds of agriculture and natural resource management programs. Aside from its step-by-step, "how-to" approach, what sets this volume apart is its solid theoretical foundation. Readers learn not only how to communicate their ideas more forcefully but why the methods work. Some 20 case studies, carefully selected from throughout the Western Hemisphere, stimulate the imagination and show how others have successfully applied what this book is about. Written for beginners and experts alike, the book represents a valuable resource for anyone faced with the need to communicate about the environment yet constrained by lack of money and experience.
Alan Leftridge, the executive editor of The Interpreter magazine, will sharpen your skills for connecting with your audiences. The book introduces you to the strategies promoted by the National Association for Interpretation and the National Park Service for written interpretation, with a focus on developing tangibles, intangibles, universals, and interpretive themes in your writing, while avoiding trite expressions. These strategies and skills apply to your brochures, web sites, exhibits, public service announcements, books, magazine articles and other interpretive projects.