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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process. Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve? How can you lay the foundation for an effective marketing strategy? What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them? What is a brand, and how can you build a memorable and lasting one? How can you optimize your digital presence, including your ecommerce store?
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
The main purpose of internet marketing is to take advantage of the internet as a medium to sell products and services which will satisfy a broader range of consumers than are available in a single location. Internet marketing opens up several opportunities for you to create revenue streams by becoming a marketer online. You can either sell your own products and services or go about selling products and services created by someone else. To accomplish this, you will need to apply strategies and techniques which will use the internet in a way that will help you reach and exceed your marketing goals. "Ultimate Internet Marketing Starter Guide" learn about: Understanding blogs Internet marketing websites Areas of internet marketing Internet marketing skills SEO and traffic generation How advertising works Customer management Accepting payment processing online Digital product sales and delivery Building websites or blogs to monetize with advertiser revenue List-building in niche markets – to profit with affiliate marketing Developing and marketing your own products Offering services to other webmasters And more!
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
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