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Internet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn't hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm's bottom line through highly effective internet marketing. One click at a time.
Discusses how to make the most of internet marketing techniques to promote your accounting firm. Discusses social media, building and improving your web site, newsletters, search engine optimisation and Google AdWords.
Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.
This is a brief guide that provides an overview of how to market your accounting services using various online platforms. It describes various online marketing techniques such as Online Advertising, Search Engine Optimization, Building SEO-Friendly Websites, Content Marketing, E-Mail marketing, as well as Social Media marketing. It gets you started with LinkedIn marketing, which is the best thing since the calculator for accountants. It also talks about marketing on Facebook, Twitter and Youtube. Moving forward, it also describes the impact of online marketing on your accounting practice and the pros and cons of online marketing.
Advice on how to get lots of new clients, increase your prices without client resistance, attract the best employees, and get more sales leads than you can handle. Learn the most effective marketing techniques used by accountants.
The second edition includes new and expanded chapters that show accountants, auditors and finance professionals how to cut down on their research time and increase billable hours. Written by a CPA in a language all accountants can understand it aims to enable the reader to cheaply and effectively market professional services electronically.
This book was written for Accountants & CPAs who approach the industry as business people and contributors to helping small business owners maintain profitable businesses. If you expect to be a competitive and successful accounting professionals, then local marketing has become essential to your online efforts. The most competitive Accountants & CPAs are finding an increasing number of ways to improve their online marketing results. With products that allow for target specific campaigning, implementing effective marketing strategies and using the right tools can help you carefully track results while maximizing your ROI with every campaign launched. You can get everything you need to know here. This is also a must read if you are hiring someone else to do your marketing. The things in this book are things you should know before you hire someone else to do it for you. Knowing this information will save you a tremendous amount of money in the future.
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!