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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.
An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.
Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people's communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand thechanges and transformations the field of marketing has undergone until now, it is important to know its origin.This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics andonline advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? What are the prerequisites for a successful business? What will happen if your company does not use digital marketing for your business? Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? What will you learn Design, organize, and monitor strategies. Optimize your website SEO. Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. Integrate mobile marketing and mail marketing campaigns. Use Google Analytics. Improve the accessibility and usability of a website and UX. Stand out on LinkedIn. Apply Big data and machine learning to digital marketing.Who this book is forAnyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of contents1. Define your audience: Marketing plan & value proposition.2. Content strategy: Key process to improve content creation.3. Use social media for your business.4. Social ads: Make people think and talk.5. SEO for beginners: Title, URL, & CTR6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.9. Analyze what people do in your website: Google Analytics & Big data.10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch About the authorCecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.
Workbook containing various workshop activities and projects.
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
If you want to learn everything about internet marketing to build your dream business online, then get this book "Internet Marketing 101" written by BJ Min. This is the ultimate all-in-one compilation guide about internet marketing that is written by a real life, full-time internet marketer BJ Min. Min has 10+ years of experience in internet marketing and is now sharing his top strategies, lessons, secrets, and golden nuggets in this comprehensive, classic, and powerful book. This is NOT your typical book. This book is a COLLECTION of over 20+ guides all in this ONE all-in-one compilation book. Thus, this book is over 150,000+ words covering all aspects of internet marketing from A to Z. This book is a classic internet marketing book for now and for the future. Best of all, Min teaches how to put his lessons into practice so you can ultimately start, grow, and succeed in your own dream online business from A to Z! This book is like an ONLINE COURSE packaged into 1 ALL-IN-ONE BOOK! Get it.Read it.Apply it. SECTION 1: MY INTERNET MARKETING STORY* GUIDE #1: Dreamformation Marketing: How to Build Your Dream Information Marketing Business * GUIDE #2: How to Live Your Dreams: How to Believe in Your Dreams, and Go for Your Dreams SECTION 2: PERSONAL DEVELOPMENT* GUIDE #3: Personal Development 101: 21 Personal Development Exercises to Take You and Your Dreams to the Next Level* GUIDE #4: Productivity for Home Based Business Owners: 21 Productivity Hacks for Home Based Business Owners SECTION 3: HOME BASED BUSINESS BASICS* GUIDE #5: How to Quit Your Job to Start Your Home Based Business: Real Life Lessons on How to Quit Your Job and Go Full Time into Your Business SECTION 4: BEGINNERS & NEWBIES* GUIDE #6: Newbie 10x: 10X Your Internet Marketing Learning Curve in 10 Days! SECTION 5: AFFILIATE MARKETING* GUIDE #7: Affiliate Marketing for Newbies: 7 Simple Steps to Straight Make Money Online as a Newbie Affiliate Marketer!* GUIDE #8: Clickbank Affiliate Marketing: How to Make Money Online as a Clickbank Affiliate Marketer* GUIDE #9: JVZoo Affiliate Marketing Secrets: How to Make Money Online with JVZoo as an Affiliate Marketer SECTION 6: TRAFFIC* GUIDE #10: How to Get Traffic: 21 Traffic Strategies to Get More Traffic to Your Website SECTION 7: VIDEO MARKETING* GUIDE #11: 21 YouTube Video Marketing Secrets: How to Get Traffic and Sales Using YouTube Video Marketing SECTION 8: CONVERSIONS* GUIDE #12: Internet Marketing Conversion Strategies: 21 Secrets to Convert Your Traffic into Leads and Sales Online SECTION 9: EMAIL MARKETING* GUIDE #13: Email Marketing Hacks: 21 Email Marketing Tips and Tricks SECTION 10: PRODUCT CREATION* GUIDE #14: How To Write a How To Book in 24 Hours* GUIDE #15: Audiobook Profits* GUIDE #16: Clickbank Vendor Secrets: How to Create and Sell Your Own Clickbank Products SECTION 11: COPYWRITING* GUIDE #17: Copywriting for Beginners: 21 Step Copywriting Formula for Beginners SECTION #12: OUTSOURCING* GUIDE #18: Outsourcing for Beginners: 3 Steps to Outsource Your Business Online SECTION 13: BUSINESS OPPORTUNITIES* GUIDE #19: Network Marketing Using Internet Marketing: How to Succeed in Your MLM Business with Internet Marketing* GUIDE #20: Network Marketing Traffic Strategies: Internet Marketing Traffic Strategies for Your MLM Network Marketing Business* GUIDE #21: YouTube MLM Recruiting Secrets: Network Marketing Sponsoring Secrets Using YouTube Video Marketing SECTION 14: LOCAL BUSINESS MARKETING* GUIDE #22: YouTube for Local Business Marketing: Get More Leads and Customers Using YouTube to Grow Your Local Business Get "Internet Marketing 101" Today to Ultimately Build Your Business! About the Author: BJ Min is an author, publisher, and internet entrepreneur. He is the publisher of HowExpert.com and ShortStoryPress.com.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!