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This book provides information on trust and risk to businesses that are developing electronic commerce systems and helps consumers understand the risks in using the Internet for purchases and show them how to protect themselves.
Covering the digital cash technology and how it will change the way you do business, this reference guide offers information on preparing and setting up the company on a digital cash system and configuring the system properly to ensure security in all transactions. It also includes managing and maintaining the digital cash system to maximize business opportunities and profits.
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
DIVDIVFrom China to Facebookistan, the Internet has transformed global commerce. A cyber-law expert argues that we must free Internet trade while simultaneously protecting consumers./div/div
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
[Administration (référence électronique)].
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover