Ole R. Holsti
Published: 1969
Total Pages: 264
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Textbook on content analysis research method in social research, with particular reference to the mass media process - includes a literature survey of relevant aspects of social psychology, and covers creative thinking in research planning, cultural factors and sociological aspects of analysis, the use of statistical methods, the role of EDP systems and computers in content analysis in the social sciences and humanities, etc. Bibliography pp. 195 to 221.