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Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases. The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics. Visit https://www.phindia.com/International_Business_Cherunilam for instructor’s resource (PPTs). NEW TO THE SIXTH EDITION • Introduces new chapters on – Global Economic, Political and Technological Environments of Business – Global Socio-Cultural and Demographic Environment – International Investment and Financing – Balance of Payments and Global Trade – Foreign Trade Policy, Regulation and Promotion • Offers significant revision in the chapters on – Introduction to International Business – WTO and Global Liberalisation – International Monetary System and Foreign Exchange Market – Multinational Corporations – Globalisation – International Operations Management – Trade and BOP of India – India in the Global Setting – Globalisation of Indian Business • Presents slight modifications in the chapters on – International Trading Environment – International Organisations • Replaces the old case studies with five new ones to keep students abreast of the latest practice in the field TARGET AUDIENCE • MBA / PGDM / BBA • MCom / BCom
For use on courses in international business law, this work emphasises the practical applications and theory. Cases and readings supplement the text.
"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies covering both the trade-war between the US and China and the complex Brexit process. These and other real-world developments have made a wide range of stakeholders much more aware of the significance of global trade interdependencies than in the past. Chapter 16 on the European Union is also entirely updated to take account of Brexit and a range of new socio-political and economic events in Europe. Chapter 11 ('MNEs as Responsible Stakeholders') has been removed, making this edition more consolidated,with 20 rather than 21 chapters. In place of Chapter 11 we have inserted new sections, frameworks and case studies on responsible business throughout the book as a fundamental dimension of international businesstheory and practice across all the other chapters. New case studies, such as 'Businesses and NGOs working together on climate change' in Chapter 4, provideadditional material on this topic. Chapter 14, on 'Political risk and negotiation strategy' also features new case studies on the 'US-Venezuela oil dispute' and 'Huaweiaccused of spying'"
This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas: · History and Theory of the Multinational Enterprise · The Political and Regulatory Environment · Strategy and International Management · Managing the MNE · Area Studies · Methodological Issues These state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations. New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences. Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments. Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment. Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples. NEW TO THE EDITION The seventh edition of the book is characterised by: • Restructuring of the contents making it concise • Revision of data and illustrations • Addition of latest information and revisions in the chapters, wherever necessary • Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases TARGET AUDIENCE • MBA • B.Com and M.Com • MA Economics