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This book explains how taxonomy can be used to describe and connect social actors in an integral way. Integral communication refers to a specific way of open information exchange which uses all qualities and preferences of subjects in conversation and allows anonymous feedback exchange, which enhances trust, learning and development. The role of integral communication is to promote perceptiveness, collaboration, personal development, and organizational learning among all the actors involved. In this book, the authors propose a new original way of digital communication that uses tags and their metadata to describe qualities and preferences of a particular node in the network. Although most social networks, sharing platforms and e-government frameworks are already applying taxonomies and social tagging to define user identity, none of them is focused on tags exclusively, while within an integral communication framework they represent the basic element of user definition and networking. In addition, other social platforms rarely allow anonymous feedback exchange, and they are usually not focused on the personal development of their end-users. Aside from helping actors present their attributes and preferences, integral communication promotes teamwork, sustainability, trust, organisational learning, and personalized communication with AI machines. After reading this book, readers will learn how to harness the power of integral networking and understand why anonymous feedback is a critical element for learning and development.
Technological advancements are revolutionizing the workplace by enhancing employee performance, safety, and well-being. Innovative tools and systems, such as AI-driven performance analytics, wearable safety devices, and digital wellness platforms, allow organizations to create productive, secure, and supportive work environments. These technologies enable real-time monitoring and feedback, encourage proactive safety measures, and offer personalized wellness solutions, contributing to employee engagement and job satisfaction. Businesses must integrate these cutting-edge technologies to boost operational efficiency while fostering a healthy, motivated workforce. Technological Enhancements for Improving Employee Performance, Safety, and Well-Being explores the integration of new technology for improved employee safety, mental health, and workplace performance. The inclusion of data analytics and intelligent technologies for human resources, and the importance of human-machine interactions, are examined. This book covers topics such as wearable technology, human resources, and artificial intelligence, and is a useful resource for computer engineers, business owners, sociologists, psychologists, human resource professionals, academicians, scientists, and researchers.
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Online Identities: Creating and Communicating the Online Self presents a critical investigation of the ways in which representations of identities have shifted since the advent of digital communications technologies. Critical studies over the past century have pointed to the multifaceted nature of identity, with a number of different theories and approaches used to explain how everyday people have a sense of themselves, their behaviors, desires, and representations. In the era of interactive, digital, and networked media and communication, identity can be understood as even more complex, with digital users arguably playing a more extensive role in fashioning their own self-representations online, as well as making use of the capacity to co-create common and group narratives of identity through interactivity and the proliferation of audio-visual user-generated content online. - Makes accessible complex theories of identity from the perspective of today's contemporary, digital media environment - Examines how digital media has added to the complexity of identity - Takes readers through examples of online identity such as in interactive sites and social networking - Explores implications of inter-cultural access that emerges from globalization and world-wide networking
This book explores how digital culture is transforming museums in the 21st century. Offering a corpus of new evidence for readers to explore, the authors trace the digital evolution of the museum and that of their audiences, now fully immersed in digital life, from the Internet to home and work. In a world where life in code and digits has redefined human information behavior and dominates daily activity and communication, ubiquitous use of digital tools and technology is radically changing the social contexts and purposes of museum exhibitions and collections, the work of museum professionals and the expectations of visitors, real and virtual. Moving beyond their walls, with local and global communities, museums are evolving into highly dynamic, socially aware and relevant institutions as their connections to the global digital ecosystem are strengthened. As they adopt a visitor-centered model and design visitor experiences, their priorities shift to engage audiences, convey digital collections, and tell stories through exhibitions. This is all part of crafting a dynamic and innovative museum identity of the future, made whole by seamless integration with digital culture, digital thinking, aesthetics, seeing and hearing, where visitors are welcomed participants. The international and interdisciplinary chapter contributors include digital artists, academics, and museum professionals. In themed parts the chapters present varied evidence-based research and case studies on museum theory, philosophy, collections, exhibitions, libraries, digital art and digital future, to bring new insights and perspectives, designed to inspire readers. Enjoy the journey!
In today's digital age, having a strong online identity has become more important than ever. This book aims to explore the many facets of this topic, from the importance of building a positive digital presence to managing one's online reputation and privacy. We want to cover different aspects of online identity. This book will focus on the importance of online identity and how it can affect our personal and professional lives. We also want to provide strategies for building a strong and authentic online identity, including tips on how to curate social media profiles and manage privacy settings. The book will also delve into the concept of digital footprints and the implications of our online actions, explore online reputation management and how to maintain a positive online image, and analyze the impact of online identity on mental health, including the effects of cyberbullying and social comparison. Finally, the book will look into the future of online identity, exploring emerging technologies such as blockchain-based identity solutions and virtual reality environments. With practical tips and insightful analysis, this book hopes to become an essential guide for anyone looking to navigate the complexities of online identity in the digital age.
The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.
This book integrates a wide body of theory and pedagogical research to enrich and empower teaching in universities, with a focus on transformational practice and education for social justice. In this fully updated second edition, you will be provided with ideas and practical strategies drawn from literature and real-life experience across a range of academic disciplines. This second edition includes: · Two new chapters on: inspiring learning through technologies, and holistic and creative pedagogies · Approaches to decolonising the curriculum and working with student diversity and partnership · Innovations in learning environments including responses to the pandemic, university writing and developing learning through, and for, work · A new feature: case studies in every chapter to illustrate theoretical ideas across disciplines