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Focus on management theory and practice
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Unraveling the messages of interpersonal communication, this book is a comprehensive introduction that emphasizes skill development and application. By providing thorough coverage of four important elements -- Critical Thinking, Skill Development, Diversity, and Listening -- Messages, Fourth Edition creates a foundation for readers to first understand the concepts, and then apply what they have learned through real-life examples and exercises.