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Taking an organizational approach to the presentation of management concepts, this text aims at the introductory management course level and at instructors wishing to structure their principles of management around a strategy/behaviour approach. Ancillary package available upon adoption.
Featuring cases and boxed extracts about real institutions, this text presents strategic orientation reinforced by flowcharts and and graphics, and coverage of every aspect of running a retail operation, including international retailing. An instructor's manual is available (0-02-308662-9).