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Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
The unique artistic vision of Galen Rowell, one of the world's greatest photographers, is presented in these spectacular landscapes. "The viewer's first reaction to these photographs is awe--they are sheer magic".--Publishers Weekly. 80 color photos.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
The 80/20 author guide to productivity with a simple, flexible system to help you get what matters done (and avoid what doesn't). Covers setting objectives, habits, planning, and more.
A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
Do you have great ideas, but don't know how to get them to the right people at open innovation companies so you can license you inventions? Start using LinkedIn(R), the professional networking platform with nearly 700 million members, but you have to use it the right way. LinkedIn(R) has fundamentally changed the game for inventors, product developers, entrepreneurs, and anyone with an idea. Now creative people can identify, research, and get in touch with the right employees at the right companies within a matter of seconds, anytime and anywhere, day or night. Never waste your time hunting down a marketing manager's phone number again! In fact, by using LinkedIn(R), you can license your idea for a new product without making a single cold call. But, there's a right way and a wrong way to use this unbelievably powerful tool. This book will teach you how to present yourself as the kind of professional open innovation companies want to work with, and not an amateur. Let Stephen Key, the world's leading expert on licensing inventions, and LinkedIn(R) licensing expert Benjamin Harrison, creator of SmartPitch, show you how to take advantage of this uniquely awesome opportunity. What you will learn... - How to Use LinkedIn(R) to find companies looking for product ideas - How to Build your network of inventing industry leaders. - How to Pitch your product professionally. - How to Answer questions from potential licensees. - How to Work towards a licensing agreement. - How to Reach out to potential licensees anytime and anywhere! Also included: - 15 Pitching Scripts - Non-Disclosure Agreements - - Licensing agreement - Sell sheet examples - About the authors Stephen Key is a lifelong entrepreneur and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. Stephen achieved repeat success as an independent product developer, including licensing over 20 products and winning 15 industry awards. He is the inventor on over 20 patents. Read his articles online for Forbes, Inc., and Entrepreneur and watch him on inventRightTV. Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. He has been featured in publications ranging from No Treble and Vintage Guitar Magazine to Entrepreneur and Inc. His SmartPitch program has helped hundreds of product developers successfully get their ideas into companies of all sizes using methods he invented and perfected.
The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematical concepts with a minimum of prerequisites. It uses these concepts to derive four central machine learning methods: linear regression, principal component analysis, Gaussian mixture models and support vector machines. For students and others with a mathematical background, these derivations provide a starting point to machine learning texts. For those learning the mathematics for the first time, the methods help build intuition and practical experience with applying mathematical concepts. Every chapter includes worked examples and exercises to test understanding. Programming tutorials are offered on the book's web site.
Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.
Updated concepts and tools to set up project plans, schedule work, monitor progress-and consistently achieve desired project results.In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management. Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project-from developing the goals and objectives to managing the project team-and make project management work in any company. This updated second edition includes: * New material on the Project Management Body of Knowledge (PMBOK) * Do's and don'ts of implementing scheduling software* Coverage of the PMP certification offered by the Project Management Institute* Updated information on developing problem statements and mission statements* Techniques for implementing today's project management technologies in any organization-in any industry.