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ABOUT THE BOOK On April 5, 2012 Instagram was valued at 500 million dollars as part of a new round of funding with investors. Just a few days later, Mark Zuckerberg, CEO of Facebook, negotiated to buy it for $1 billion, $300 million cash and $700 million in Facebook shares. CNN called it one of the biggest deals in recent business tech history — not too shabby for a business only 18 months old, and a great inspiration to small companies everywhere. However, Facebook’s acquisition received mixed reviews and many raised eyebrows in the technology and business world. As details emerge regarding the buyout, and as analysts scramble to make sense of the deal, there are many questions. How did Zuckerberg and Kevin Systrom of Instagram arrive at a figure of $1 billion? What implications does this deal have for Facebook when it goes public in an expected Initial Public Offering in May, 2012? Why does Facebook want Instagram so badly? What can businesses learn from this deal, and how the heck did a tiny company without any revenue become so desirable in just 18 months? While Instagrams buyout by Facebook was viewed by many as a surprise acquisition, it illustrates the increasing importance of the image-based social-sharing platforms in today’s technology business world. Facebook already had a photo-sharing mobile photo-sharing program, but it was slow to load and clumsy to use. For the past several years, a team had been working on developing a solution. As recently as last summer, rumours circulated about a Facebook iPhone photo-sharing application that would make it easier for users to upload, edit and share their photos. With changes in team members and little to show for their work, nothing more was heard of Facebook’s progress until February 2012, when Business Insider magazine reported new product boss Dirk Stoop was working on a new solution to the problem. Zuckerberg was reported in the New York Times piece With Instagram Deal Facebook Shows its Worth as saying “We don’t plan on doing many more of these, if any at all, but providing the best photo-sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.” It is safe to assume that Facebook’s own product was not working out as hoped, leading Zuckerberg to buy the best photo-sharing experience instead of developing it. In addition to examining details of the acquisition, there are broader issues to address. How can businesses use Instagram and Facebook to build their own brands? What does this deal say about Facebook’s predictions for the mobility market and photo-sharing platforms? While Zuckerberg’s official statement is that Instagram will continue operating as a separate platform from Facebook, and that people who have Instagram but aren’t on Facebook can continue using their favorite app, how will Instagram change now that it is owned by Facebook? In this book, we will address these questions and review a quick history of Instagram. We’ll examine the events of Easter weekend that led to the Instagram buyout, and get a glimpse into the fast-moving world of high tech business and multi-billion dollar companies. EXCERPT FROM THE BOOK Mark Zuckerberg and Facebook paid $1 billion for a business that doesn’t have any revenue. Why? In a nutshell, Facebook purchased Instagram to take custody of its users before Facebook competitors did, to strengthen its position in the mobile phone market, and to get rid of a potentially difficult competitor. As people in the tech world often say, money follows the users. The recent availability of Instagram for Android users had Zuckerberg concerned, especially when the Instragram user population jumped by 10 million people in 10 days... ...buy the book to continue reading!
Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
They say a picture is worth a thousand words. If that’s true, then what are a thousand pictures worth? Today, with the use of mobile smartphones and similar devices containing miniaturized cameras, snapping and sharing photos has never been easier—or more commonplace. Playing around with photo and video apps like Instagram, Vine, Flickr, and Snapchat has become a natural part of teenage life. But along with the fun comes responsibility. This volume guides readers through simple steps for using photo and video apps and offers ideas for unleashing creativity. It also addresses the potential risks of using these apps, such as cyberbullying, and suggests a code of conduct that should be enforced whenever anyone snaps and shares.
AN INDIE BESTSELLER Most Anticipated by ELLE • Bustle • Bloomberg • Kirkus • HipLatina • SheReads • BookPage • The Millions • The Mujerista • Ms. Magazine • and more “Unflinching” —Ms. Magazine • “Phenomenal” —BookRiot • "An essential read" —Kirkus, starred review • "Necessary" —Library Journal • "Powerful" —Joaquin Castro • "Illuminating" —Reyna Grande • "A love letter to our people" —José Olivarez • "I have been waiting for this book all my life" —Paul Ortiz Bestselling author Julissa Arce calls for a celebration of our uniqueness, our origins, our heritage, and the beauty of the differences that make us Americans in this powerful polemic against the myth that assimilation leads to happiness and belonging for immigrants. “You sound like a white girl.” These were the words spoken to Julissa by a high school crush as she struggled to find her place in America. As a brown immigrant from Mexico, assimilation had been demanded of her since the moment she set foot in San Antonio, Texas, in 1994. She’d spent so much time getting rid of her accent so no one could tell English was her second language that in that moment she felt those words—you sound like a white girl?—were a compliment. As a child, she didn’t yet understand that assimilating to “American” culture really meant imitating “white” America—that sounding like a white girl was a racist idea meant to tame her, change her, and make her small. She ran the race, completing each stage, but never quite fit in, until she stopped running altogether. In this dual polemic and manifesto, Julissa dives into and tears apart the lie that assimilation leads to belonging. She combs through history and her own story to break down this myth, arguing that assimilation is a moving finish line designed to keep Black and brown Americans and immigrants chasing racist American ideals. She talks about the Lie of Success, the Lie of Legality, the Lie of Whiteness, and the Lie of English—each promising that if you obtain these things, you will reach acceptance and won’t be an outsider anymore. Julissa deftly argues that these demands leave her and those like her in a purgatory—neither able to secure the power and belonging within whiteness nor find it in the community and cultures whiteness demands immigrants and people of color leave behind. In You Sound Like a White Girl, Julissa offers a bold new promise: Belonging only comes through celebrating yourself, your history, your culture, and everything that makes you uniquely you. Only in turning away from the white gaze can we truly make America beautiful. An America where difference is celebrated, heritage is shared and embraced, and belonging is for everyone. Through unearthing veiled history and reclaiming her own identity, Julissa shows us how to do this.
Millions of people visit Whole30.com every month and share their stories of weight loss and lifestyle makeovers. Hundreds of thousands of them have read It Starts With Food, which explains the science behind the program. At last, The Whole30 provides the step-by-step, recipe-by-recipe guidebook that will allow millions of people to experience the transformation of their entire life in just one month.
Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future. It begins by developing the communication technology framework—the history, ecosystem, and structure—then delves into each type of technology, including everything from mass media, to computers and consumer electronics, to networking technologies. Each chapter is written by faculty and industry experts who provide snapshots of the state of each individual field, altogether providing a broad overview of the role communication technologies play in our everyday lives. Key features: Gives students and professionals the latest information in all areas of communication technology The companion website offers updated information and useful links to related industry resources, and an instructor site provides a sample syllabus and a test bank This edition features new chapters on automotive telematics, digital health, and telepresence, as well as expanded coverage of tablets/phablets and 4K (ultra high definition television)
High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
A new and urgently needed guide to making the American economy more competitive at a time when tech giants have amassed vast market power. The U.S. economy is growing less competitive. Large businesses increasingly profit by taking advantage of their customers and suppliers. These firms can also use sophisticated pricing algorithms and customer data to secure substantial and persistent advantages over smaller players. In our new Gilded Age, the likes of Google and Amazon fill the roles of Standard Oil and U.S. Steel. Jonathan Baker shows how business practices harming competition manage to go unchecked. The law has fallen behind technology, but that is not the only problem. Inspired by Robert Bork, Richard Posner, and the “Chicago school,” the Supreme Court has, since the Reagan years, steadily eroded the protections of antitrust. The Antitrust Paradigm demonstrates that Chicago-style reforms intended to unleash competitive enterprise have instead inflated market power, harming the welfare of workers and consumers, squelching innovation, and reducing overall economic growth. Baker identifies the errors in economic arguments for staying the course and advocates for a middle path between laissez-faire and forced deconcentration: the revival of pro-competitive economic regulation, of which antitrust has long been the backbone. Drawing on the latest in empirical and theoretical economics to defend the benefits of antitrust, Baker shows how enforcement and jurisprudence can be updated for the high-tech economy. His prescription is straightforward. The sooner courts and the antitrust enforcement agencies stop listening to the Chicago school and start paying attention to modern economics, the sooner Americans will reap the benefits of competition.