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Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.
The Unofficial Guides are the "Consumer Reports" of travel guides, offering candid evaluations of their destinations' attractions, hotels, restaurants, shopping, nightlife, sports, and more, all rated and ranked by a team of unbiased inspectors so even the most compulsive planners can be sure they're spending their time and money wisely. Each guide addresses the needs of everyone from families to business travelers, with handy charts that demonstrate how each place stacks up against the competition. Plus, all the details are pulled out so they're extremely easy to scan. Who better than the Unofficial Guides to bring you an behind-the-scenes look at how the Disney empire runs? The essays in this fascinating, completely updated guide reveal how the parks were created, how Walt Disney and his successors have run the company, what it's like to be a Disney character, what imagineering is, and much, much more. If you love Disney and Mickey or pop culture in general, this is the book for you. Other Unofficial Guides to Disney and the rest of the central Florida parks include The Unofficial Guide to Walt Disney World, The Unofficial Guide to Walt Disney World for Grown-Ups, The Unofficial Guide to Walt Disney World with Kids, Mini Mickey, and Beyond Disney: The Unofficial Guide to Universal, Sea World, and the Best of Central Florida.
A stunning, elaborately illustrated biography of the man who had an immeasurable impact upon American culture. This timely biography, told through the captivating and vivid words of those who knew, and studied Walt Disney, provides the most revelatory protrait to date of the man who has become an icon of American culture. More than 70 men and women were interviewed, including friends, employees, and historians, adversaries and rivals, and, most especially, family members, who add a special "private" contest to a very public work.
The extraordinary story of the rise of the Disney executive most responsible for the success of Walt Disney Records
This first reader's companion to the country's number-one tourist destinationby the authors of "The Unofficial Guide to Walt Disney World" takes a look atthe vision and operation of the Disney empire, including anecdotal backgroundinformation about the park and about Walt Disney himself.
One Day at Disney is an ambitious and bold global event that will showcase unique stories capturing a typical day of magic makers around the world. The project will feature authentic, unplanned moments and cast members that bring just as much joy and “magic” to our guests as our content and experiences do.
All aboard a lavish visual celebration of one of Disney's most iconic and beloved creations: the Disney Monorail. Through a lively and succinct narrative and a stunning collection of unique historical photographs and rare concept and development art (much of it never before published) readers will be transported through the imagination of one of the great twentieth century geniuses, and into a future where yesterday's dreams are tomorrow's realities! Walt Disney is renowned as a cartoonist, filmmaker, showman, and entertainment icon. But he was also a far-sighted futurist, a transportation buff with practical roots in the past, and visionary sights set on the future. In imagining his Disneyland park, Walt saw it not only as a destination for diversion and entertainment, but also as a means of presenting practical demonstrations of new ideas and new technology with real-world applications. As Walt said, "Tomorrow offers new frontiers in science, adventure, and ideals: the Atomic Age . . . the challenge of outer space . . . and the hope for a peaceful and unified world." In The Disney Monorail: Imagineering a Highway in the Sky, readers will discover the parallel stories of the development of a new form of transportation and the evolution of Walt's prophetic creative mind, which resulted in the first daily operating monorail in the Western Hemisphere. From that day in June 1959, this mid-century modern marvel has captured the hearts and imaginations not only of theme park and Disney fans everywhere. It has also inspired, as Walt had hoped, the creation of working monorails in practical transit applications in varied locations all around the world.
With dialogue directed right at the reader, this simple, humorous story encourages beginning readers to interact with the book while they read on their own.
The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.