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Este libro presenta los nuevos medios, los nuevos soportes, la nueva manera de acercarse y relacionarse con los consumidores. Se trata de un acercamiento práctico, no centrado en la tecnología, sino en las personas y en la mejor forma de utilizar las nuevas herramientas (los blogs, las redes sociales, los nanoblogs, el RSS o los marcadores sociales) para ayudar a las empresas a entender y moverse en estos nuevos entornos. En primer lugar se presenta el concepto de marketing relacional, para continuar detallando qué son, cómo funcionan y cómo se le puede sacar partido a las nuevas herramientas que ofrece Internet. El libro acaba con un Social Media Plan, la guía para la puesta en marcha de un modelo de presencia en la red. Estamos en un momento en que la gente toma posesión de Internet y ésta se convierte en social: los consumidores opinamos, conversamos, nos quejamos o recomendamos. Y las marcas empiezan a entender que es necesario estar atentas a lo que se dice, a lo que se cuenta, aunque los medios son nuevos y las estrategias y prácticas de marketing o comunicación tradicionales ya no sirven, de ahí la importancia del libro que tienes en tus manos. www.marketingdospuntocero.com
El plan de marketing digital en la práctica abunda en la labor que el autor ha pretendido realizar, en los últimos 20 años, aportando su experiencia para elaborar El plan de marketing en la práctica. Este manual fue elegido por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales como uno de “los 20 mejores libros de gestión” de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (“Liderando la Revolución”) o Jack Welch (“Jack Welch, Hablando Claro”), ex presidente de General Electric, entre otros. Para ello, como suele ser habitual en este autor, el libro presenta dos casos reales de empresas, en situaciones muy distintas: El capítulo 2 da a conocer el plan de marketing integral (on y off line) de una start up (Nire iHealth) que nace en diciembre de 2013, con un planteamiento global, que en 2014 facturó en Colombia menos de 50.000€, y que su plan de marketing contempla para los próximos años varios miles de millones de euros, con soluciones de autogestión de la salud, basadas en la prevención. El capítulo 3 muestra dos planes de marketing digital de Ternua, la marca de outdoor de Ternua Group. Esta empresa de artículos deportivos, cuya matriz data de 1989, ha encontrado sus nichos de mercado con los que luchar con multinacionales de la talla de Adidas y Nike, y factura unos 30 millones de euros, de los que el 33% proviene del exterior. Estos capítulos los complementa con: El capítulo 1 que expone la aportación del marketing a la empresa en la era digital, define el concepto de marketing digital y reflexiona sobre el futuro de las numerosas figuras digitales que han surgido en este siglo. El capítulo 4 que muestra cómo hacer el seguimiento y el control del plan de marketing. Y un epílogo que explora la repercusión que la nueva era digital está teniendo en la evolución del marketing moderno. En resumen, El plan de marketing digital en la práctica trata de cubrir la laguna que tienen las empresas al integrar el marketing digital en el plan de marketing de su organización.
El marketing ha cambiado dramáticamente desde que se propusieron las cuatro P clásico de la mezcla de marketing (precio, producto, promoción y lugar). El nuevo panorama del marketing se caracteriza por la demanda de innovación constante, el aumento de la presión sobre los presupuestos, el crecimiento de los medios sociales y el impacto de los problemas de sostenibilidad y las cuestiones éticas. A medida que el panorama de los negocios se ha transformado también lo han hecho las áreas fundamentales vendedores necesitan dominar para tener éxito. El 20 Ps del Marketing proporciona una guía completa para los vendedores en todos los niveles de los nuevos elementos de la comercialización de la mezcla que necesitan para luchar por el éxito del negocio, incluyendo: planificación; la persuasión; publicidad; posicionamiento; productividad; asociaciones; pasión y más. Combinando consejos prácticos con casos de estudio que abarca las marcas que han cambiado el juego a través del dominio de la Sal 20, como Hagen Daz y Sony, y otros, como Kodak, que se quedó atrás. Esta guía esencial para el rostro actual de la estrategia de marketing proporciona los vendedores con una base sólida y valiosa a los nuevos fundamentos del marketing.
Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We're All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.Inside this book you'll learn: * The 20 foundational principles of marketing* The new rules of digital marketing and how understanding them will set you apart* How experts have applied them in their careers as well as case studies and examples* How to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!
The new frontier for marketing is no longer traditional media of print and television, more and more people are moving online in attempts to the next new thing online. Unlike traditional marketing the barrier to entry online are very small, start-ups often take this route as it is much more cost-effective and really the new in thing. There are many different strategies that you can follow for a successful marketing campaign depending on your niche, budget, and time frame but there are some universal truths that you need to follow. Marketing is about creativity and figuring out new and exciting ways to get your message across. What we are trying to do here is help you avoid the most common and typical mistakes people make. Internet Marketing is constantly evolving but one thing that you need to know it is marketing, which mean the basic principles of marketing are the same. The only difference is that the internet has provided such a different channel in which your company can express itself that sometimes people consider a whole different discipline. Let Us Know What You Think!
50 marketing tips and tricks from top marketing experts in the world to hopefully inspire you to start testing out some of them to improve your business or to start one from scratch (giving you a head advantage over others). We put them together in a way where they're super easy to read and implement by explaining the tip, giving you examples, and finally giving you a takeaway for each tip. Don't feel like you have to implement all of the tips. Often times just putting a couple into action at a time can have drastic effects in your business. So enjoy this book and start taking action on these awesome marketing tips and tricks! There is a treasure trove of knowledge here. Just in case you don't find everything you need here you can meander by https: //tinyurl.com/50mttfree and pick up a gang of no cost information we believe you will absolutely love.
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to. Following through and finishing what you start- more valuable skills than you realize. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you’re stuck in. Is your life a series of unfinished tasks and intentions? That stops now. Finish What You Start is a unique deep dive into the psychology and science of accomplishment, productivity, and getting things done. It takes a thorough look why we are sometimes stuck, and gives detailed, step by step solutions you can start using today. Every phase of finishing and following through is covered, and even productivity pros will be able to learn something new. Above all else, this is a guide to understanding your brain and instincts better for optimal results. Channel massive productivity and mental toughness. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Resist distractions, de-motivation, temptations, laziness, and excuses. •The surprising motivations that push us past obstacles. •How daily rules and a manifesto can help you achieve. •Valuable and insightful mindsets to view productivity from entirely new lights. Seize self-control and finally accomplish your big and small goals. •The science and tactics to beating procrastination easily. •Focus and willpower pitfalls you are probably committing at this very moment. •How to beat distractions, remain focused, stay on task, and get to what matters - consistently. Transform your life through productive habits and avoiding mental traps.
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