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Describes the principles and methodologies for crafting and executing a successful business-aligned IT strategy to provide businesses with value delivery.
"This business guide presents theoretical and empirical research on the business value of information technology (IT) and introduces strategic opportunities for using IT management to increase organizational performance. Implementation management is addressed with attention to customer relationship outsourcing, decision support systems, and information systems strategic planning. Domestic, international, and multinational business contexts are covered."
"The objectives of the proposed book are to provide techniques and tools appropriate for building application portfolios and develop strategies that increase financial performance"--Provided by publisher.
Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
This book demonstrates how the IT complex can be viewed & managed as any other company business unit which contributes to the company's "bottom-line." The view is based upon an IT management model that is business plan-driven; comprehensive of IT's management & technical functions; and inclusive of both IT & business unit responsibilities.
Information technology has changed how businesses operate and succeed in today's global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today's students. The text addresses the major principles of MIS in order to prepare managers to understand the role of information technology in the digital economy. Revised and updated for a junior or senior level MIS or MBA course, this title will give students what they need to succeed in the emerging digital economy.
Complete managerial emphasis throughout-makes this book relevant and interesting to the reader. * Up-to-date coverage. * Comprehensive coverage of e-commerce.
"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.