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Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
The modern means of communication have turned the world into an information fishbowl and, in terms of foreign policy and national security in post-Cold War power politics, helped transform international power politics. Information operations (IO), in which time zones are as important as national boundaries, is the use of modern technology to deliver critical information and influential content in an effort to shape perceptions, manage opinions, and control behavior. Contemporary IO differs from traditional psychological operations practiced by nation-states, because the availability of low-cost high technology permits nongovernmental organizations and rogue elements, such as terrorist groups, to deliver influential content of their own as well as facilitates damaging cyber-attacks ("hactivism") on computer networks and infrastructure. As current vice president Dick Cheney once said, such technology has turned third-class powers into first-class threats. Conceived as a textbook by instructors at the Joint Command, Control, and Information Warfare School of the U.S. Joint Forces Staff College and involving IO experts from several countries, this book fills an important gap in the literature by analyzing under one cover the military, technological, and psychological aspects of information operations. The general reader will appreciate the examples taken from recent history that reflect the impact of IO on U.S. foreign policy, military operations, and government organization.
Future U.S. national security strategy is likely to be profoundly affected by the ongoing, rapid evolution of cyberspace--the global information infrastructure--and in particular by the growing dependence of the U.S. military and other national institutions and infrastructures on potentially vulnerable elements of the U.S. national information infrastructure. To examine these effects, the authors conducted a series of exercises employing a methodology known as the Day After ... in which participants are presented with an information warfare crisis scenario and asked to advise the president on possible responses. Participants included senior national security community members and representatives from security-related telecommunications and information-systems industries. The report synthesizes the exercise results and presents the instructions from the exercise materials in their entirety.
Psychological Operations American Style examines the historical use of PSYOP by the Unites States in the twentieth century. Over six years into its War on Terrorism, and over thirty years removed from the Vietnam War, the United States continues to cling to its traditional style of PSYOP. It has remained a tangential weapon in the otherwise conventional arsenal employed by Unites States officials in the War on Terrorism. To the extent that Americans have utilized PSYOP, they have remained wedded to the notion of its use as a tactical offensive weapon meant to instill terror in their enemies. While often successful in the short term for securing defection and surrender, this type of PSYOP does little to win hearts and minds over the long haul. As experience in Vietnam demonstrates, using PSYOP only as a tactical weapon possesses the potential to undermine the nation's position by eroding its credibility. It offers civilian officials and military commanders the means to blur the distinction between information and persuasion in order to achieve immediate and demonstrable results. The use of such tactics by the Joint U.S. Public Affairs Office in Vietnam destroyed trust in the information given even at official press conferences. Psychological Operations American Style is ideal for military and diplomatic historians and scholars of the Vietnam War.
A classic work, Munitions of the mind traces how propaganda has formed part of the fabric of conflict since the dawn of warfare, and how in its broadest definition it has also been part of a process of persuasion at the heart of human communication. Stone monuments, coins, broadsheets, paintings and pamphlets, posters, radio, film, television, computers and satellite communications - throughout history, propaganda has had access to ever more complex and versatile media. This third edition has been revised and expanded to include a new preface, new chapters on the 1991 Gulf War, information age conflict in the post-Cold War era, and the world after the terrorist attacks of September 11. It also offers a new epilogue and a comprehensive bibliographical essay. The extraordinary range of this book, as well as the original and cohesive analysis it offers, make it an ideal text for all international courses covering media and communications studies, cultural history, military history and politics. It will also prove fascinating and accessible to the general reader.
Militaries with state-of-the-art information technology sometimes bog down in confusing conflicts. To understand why, it is important to understand the micro-foundations of military power in the information age, and this is exactly what Jon R. Lindsay's Information Technology and Military Power gives us. As Lindsay shows, digital systems now mediate almost every effort to gather, store, display, analyze, and communicate information in military organizations. He highlights how personnel now struggle with their own information systems as much as with the enemy. Throughout this foray into networked technology in military operations, we see how information practice—the ways in which practitioners use technology in actual operations—shapes the effectiveness of military performance. The quality of information practice depends on the interaction between strategic problems and organizational solutions. Information Technology and Military Power explores information practice through a series of detailed historical cases and ethnographic studies of military organizations at war. Lindsay explains why the US military, despite all its technological advantages, has struggled for so long in unconventional conflicts against weaker adversaries. This same perspective suggests that the US retains important advantages against advanced competitors like China that are less prepared to cope with the complexity of information systems in wartime. Lindsay argues convincingly that a better understanding of how personnel actually use technology can inform the design of command and control, improve the net assessment of military power, and promote reforms to improve military performance. Warfighting problems and technical solutions keep on changing, but information practice is always stuck in between.
Over the past two decades, information operations (IO) has gone through a number of doctrinal evolutions, explained, in part, by the rapidly changing nature of information, its flow, processing, dissemination, impact and, in particular, its military employment. INFO1: The Information Operations & Capabilities SMARTbook examines the most current doctrinal references available and charts a path to emerging doctrine on information operations.
Impending technological advances will widen an adversary’s attack plane over the next decade. Visualizing what the future will hold, and what new threat vectors could emerge, is a task that traditional planning mechanisms struggle to accomplish given the wide range of potential issues. Understanding and preparing for the future operating environment is the basis of an analytical method known as Threatcasting. It is a method that gives researchers a structured way to envision and plan for risks ten years in the future. Threatcasting uses input from social science, technical research, cultural history, economics, trends, expert interviews, and even a little science fiction to recognize future threats and design potential futures. During this human-centric process, participants brainstorm what actions can be taken to identify, track, disrupt, mitigate, and recover from the possible threats. Specifically, groups explore how to transform the future they desire into reality while avoiding an undesired future. The Threatcasting method also exposes what events could happen that indicate the progression toward an increasingly possible threat landscape. This book begins with an overview of the Threatcasting method with examples and case studies to enhance the academic foundation. Along with end-of-chapter exercises to enhance the reader’s understanding of the concepts, there is also a full project where the reader can conduct a mock Threatcasting on the topic of “the next biological public health crisis.” The second half of the book is designed as a practitioner’s handbook. It has three separate chapters (based on the general size of the Threatcasting group) that walk the reader through how to apply the knowledge from Part I to conduct an actual Threatcasting activity. This book will be useful for a wide audience (from student to practitioner) and will hopefully promote new dialogues across communities and novel developments in the area.
A no-nonsense treatment of information operations, this handbook makes clear what does and does not fall under information operations, how the military plans and executes such efforts, and what the role of IO ought to be in the war of ideas. Paul provides detailed accounts of the doctrine and practice of the five core information operations capabilities (psychological operations, military deception, operations security, electronic warfare, and computer network operations) and the three related capabilities (public affairs, civil-military operations, and military support to public diplomacy). The discussion of each capability includes historical examples, explanations of tools and forces available, and current challenges faced by that community. An appendix of selected excerpts from military doctrine ties the work firmly to the military theory behind information operations. Paul argues that contemporary IO's mixing of capabilities focused on information content with those focused on information systems conflates apples with the apple carts. This important study concludes that information operations would be better poised to contribute to the war of ideas if IO were reorganized, separating content capabilities from systems capabilities and separating the employment of black (deceptive or falsely attributed) information from white (wholly truthful and correctly attributed) information.
USAF commanders are looking for better ways to use the global information environment to win the hearts and minds of Muslim populations and retain the goodwill of traditional allies. Their efforts occur against a backdrop of individuals who advocate the integration of public affairs and information operations and those who argue for their separation. As the public face of our joint forces, public affairs cannot thrive unless it is integrated with all core operational capabilities, including information operations.