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This volume is designed to help educators, practitioners and patients teach evidence-based medicine. Until the middle of the last century, most interventions in clinical practice were based on the experience of generations of physicians. The evolution of epidemiology, and subsequently clinical epidemiology, resulted in methods that allowed the objective critique of all therapies used in clinical practice.
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
"Colbert has long been celebrated as Louis XIV's minister of finance, trade, and industry. More recently, he has been viewed as his minister of culture and propaganda. In this lively and persuasive book, Jake Soll has given us a third Colbert, the information manager." ---Peter Burke, University of Cambridge "Jacob Soll gives us a road map drawn from the French state under Colbert. With a stunning attention to detail Colbert used knowledge in the service of enhancing royal power. Jacob Soll's scholarship is impeccable and his story long overdue and compelling." ---Margaret Jacob, University of California, Los Angeles "Nowadays we all know that information is the key to power, and that the masters of information rule the world. Jacob Soll teaches us that Jean-Baptiste Colbert had grasped this principle three and a half centuries ago, and used it to construct a new kind of state. This imaginative, erudite, and powerfully written book re-creates the history of libraries and archives in early modern Europe, and ties them in a novel and convincing way to the new statecraft of Europe's absolute monarchs." ---Anthony Grafton, Princeton University "Brilliantly researched, superbly told, and timely, Soll's story is crucial for the history of the modern state." ---Keith Baker, Stanford University When Louis XIV asked his minister Jean-Baptiste Colbert---the man who was to oversee the building of Versailles and the Royal Academy of Sciences, as well as the navy, the Paris police force, and French industry---to build a large-scale administrative government, Colbert created an unprecedented information system for political power. In The Information Master, Jacob Soll shows how the legacy of Colbert's encyclopedic tradition lies at the very center of the rise of the modern state and was a precursor to industrial intelligence and Internet search engines. Soll's innovative look at Colbert's rise to power argues that his practice of collecting knowledge originated from techniques of church scholarship and from Renaissance Italy, where merchants recognized the power to be gained from merging scholarship, finance, and library science. With his connection of interdisciplinary approaches---regarding accounting, state administration, archives, libraries, merchant techniques, ecclesiastical culture, policing, and humanist pedagogy---Soll has written an innovative book that will redefine not only the history of the reign of Louis XIV and information science but also the study of political and economic history. Jacket illustration: Jean Baptiste Colbert (1619–1683), Philippe de Champaigne, 1655, The Metropolitan Museum of Art, Gift of the Wildenstein Foundation, Inc., 1951 (51.34). Photograph © 2003 The Metropolitan Museum of Art.
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all." —Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." —John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." —Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." —Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." —Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles." —Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group
Managing Information and Knowledge in Organizations explores the nature and place of knowledge in contemporary organizations, paying particular attention to the management of information and data and to the crucial enabling role played by information and communication technology.
Offer your patrons the cutting-edge reference services they demand!In the past, a reference librarian needed to develop a command of a few reference works, master the skills of the reference interview, and interface with library users in person or via telephone. Today's reference librarian is faced with much, much more. New Technologies and Reference Services suggests ways you can tame the information explosion and take advantage of new technologies.This comprehensive volume recounts the ways reference librarians have adapted traditional services to deal with the changes in both information technologies and library patrons. New Technologies and Reference Services offers tested techniques for fostering information literacy in patrons daunted by the high-tech edge of the new library. Even computer-savvy younger students may need help learning specialized searching skills. This practical volume suggests several innovative ways to teach those skills using interactive classrooms, drop-in seminars, and required courses.New Technologies and Reference Services discusses the other implications of new technologies, including: developing trends in publishing, including value-added services and the death of the printed encyclopedia the effects of CD-ROM, electronic publishing, and the Internet on copyright issues videoconferencing at the reference desk collection strategies and budgets in an era of multiple formats decentralizing library reference services information apartheid, the growing gap between the information haves and have-notsThis helpful volume gives practical, tested advice and ideas on the broader issues of information technology. With plentiful Web addresses, New Technologies and Reference Services presents new ideas sure to make your job easier.
This comprehensive volume recounts the ways reference librarians have adapted traditional services to deal with the changes in both information technologies and library patrons. New Technologies and Reference Services shows how to provide needed services using videoconferencing, interactive classrooms, drop-in seminars, and required courses. It also discusses the other implications of new technologies, including developing trends in publishing, copyright issues, collection strategies, and decentralizing library reference services.
The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West. In addition to linking the coasts, the telegraph represented an extraordinary American effort in many fields of endeavor to know, act upon, and control a continent. Merging new research with bold interpretation, James Schwoch details the unexplored dimensions of the frontier telegraph and its impact. The westward spread of telegraphy entailed encounters with environments that challenged Americans to acquire knowledge of natural history, climate, and a host of other fields. Telegraph codes and ciphers, meanwhile, became important political, military, and economic secrets. Schwoch shows how the government's use of commercial networks drove a relationship between the two sectors that served increasingly expansionist aims. He also reveals the telegraph's role in securing high ground and encouraging surveillance. Both became vital aspects of the American effort to contain, and conquer, the West's indigenous peoples—and part of a historical arc of concerns about privacy, data gathering, and surveillance that remains pertinent today. Entertaining and enlightening, Wired into Nature explores an unknown history of the West.
A staple of family medicine training for 30 years, Essentials of Family Medicine offers a comprehensive introduction to this specialty designed just for clerkship students. Covering principles of family medicine, preventive care, and a full range of common ambulatory care problems, it provides all the guidance you need to succeed on a clinical rotation in family medicine.