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This book, bringing together selected papers from the 10th International Conference on Entrepreneurship, Business and Technology (InCEBT) on the overarching theme of ‘Industry Forward and Technology Transformation in Business and Entrepreneurship’, provides the audience some preliminary understanding of the current and emerging trends in entrepreneurship and business activities. This includes the usage of information and digital technology in business, competition in a digital economy, its challenges and opportunities, and transformation of business and entrepreneurship for the forward industry.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!
The global economy is undergoing profound shifts, powered by technological advancements and financial innovations, reshaping the role of finance in ways we've never seen before. As these forces reshape the world of finance, it becomes increasingly essential for academic scholars, practitioners, and future finance professionals to stay ahead of the curve, understanding the latest developments and trends. The problem is that finance education and practice often struggle to keep pace with these transformative changes. Standard textbooks and curricula tend to lag behind advancements in the field, leaving aspiring accountants and finance practitioners ill-prepared to tackle the challenges and opportunities of the modern financial world. Additionally, there is a gap between academic research and practical applications, making it difficult for scholars to bridge the divide and offer real-world solutions. Contemporary Research and Practices for Promoting Financial Literacy and Sustainability presents a comprehensive solution to these challenges. It serves as a beacon of knowledge, bringing together classical finance topics and the latest developments, ensuring that future accountants and finance professionals are equipped with the knowledge necessary to navigate the reshaped financial landscape. By integrating contemporary research into finance teaching, this book bridges the gap between theory and practice, offering innate insights into theoretical concepts and their practical applications.
Technology and entrepreneurship have become interconnected forces that drive innovation and bring about change. This book explores the captivating intersection where these two domains merge, uncovering the potential they hold to transform individuals and society as a whole. The book lays a strong foundation by examining the origins, significance, and diverse aspects of technology. It takes readers on a historical voyage, revealing pivotal moments that have shaped the technology-driven landscape we currently inhabit. From the invention of the printing press to the emergence of the internet, the chapters in this section shed light on technology's evolution and its profound impact on our lives. By delving into technology's roots, readers gain a deeper appreciation for its pivotal role in shaping the world around us. Moreover, this book delves into the world of entrepreneurship, unraveling the essence of what it means to be an entrepreneur. Readers are introduced to the characteristics and mindset that propel successful entrepreneurs forward. This section also explores the wide array of fields within entrepreneurship, showcasing the diverse industries where individuals can apply their entrepreneurial skills. From technology startups to social enterprises, the chapters in this section provide valuable insights and inspiration for those aspiring to become entrepreneurs. Additionally, this book uncovers the powerful alliance between technology and entrepreneurship, illustrating how this combination can pave the path to success in business. By presenting real-world examples and success stories, readers gain a comprehensive understanding of how technology empowers entrepreneurs to overcome obstacles, scale their ventures, and achieve remarkable outcomes. Through case studies and practical insights, this section equips readers with the knowledge and strategies necessary to leverage technology to their advantage. Furthermore, the book delves into the realm of digital technology, exploring recent advances and trends that are shaping the digital landscape. From artificial intelligence to cloud computing, readers will discover cutting-edge technologies that are revolutionizing industries and unlocking new possibilities for entrepreneurs. This section provides a glimpse into the future of technology and its potential to reshape the entrepreneurial landscape. Moreover, the book uncovers the power of digital marketing in empowering entrepreneurs with winning strategies. Readers will explore a range of channels, tools, and techniques available in the digital age. From search engine optimization to social media marketing, this section offers practical guidance on effectively reaching target audiences, building brand awareness, and driving business growth. It also features testimonials from firms and individuals who have successfully harnessed digital marketing to propel their businesses forward. Finally, the concluding section of this book reflects on the lessons learned from the intersection of technology and entrepreneurship. It offers valuable insights and advice for future entrepreneurs, drawing from the author's personal experiences and observations. Emphasizing the importance of adaptability, creativity, and continuous learning, this section encourages readers to embrace the abundant opportunities that arise at the nexus of technology and entrepreneurship. As you embark on this transformative journey through the realms of technology and entrepreneurship, this book aims to inspire, educate, and empower you. By exploring the fascinating convergence of these domains, you will acquire the knowledge and insights necessary to navigate the ever-evolving landscape of business and innovation. Prepare yourself to unlock your entrepreneurial potential and embrace the boundless possibilities that await.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.