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The author helps readers figure out which leaders matter, why, and when - and what lessons they can learn from those who do matter. Leaders from politics and business are profiled, they include: Abraham Lincoln, Neville Chamberlain, Woodrow Wilson, Thomas Jefferson, Winston Churchill, Jamie Dimon, Al Dunlap, Sir Jacky Fisher, and Judah Folkman.
Market_Desc: · Executives· Managers About The Book: Virtually every business of every description faces exactly the same challenge - how to win and keep customers in a marketplace that defines virtually everyone as a commodity. The challenge, in two words, is how to become mission critical. How can you get your customers to see you as an absolute, complete, and total necessity? This is the key to customer retention and the resulting revenue production and market share that all companies seek.This book gets straight to the heart of how market leaders create customer loyalty and market differentiation. The approach of the book is to lay out the strategic and tactical roadmap of how any company, of any size, in virtually any manufacturing, selling, or service endeavor can achieve that market leadership through fierce customer loyalty.
What's the secret to being indispensable—a true go-to person—in today's workplace? With new technology, constant change and uncertainty, and far-flung virtual teams, getting things done at work is tougher and more complex than ever. We’re in the midst of a collaboration revolution, working with everyone, all the time, across silos and platforms. But sometimes it feels like we're stuck in a no-win cycle—dealing with an overwhelming influx of asks, with unclear lines of communication and authority. Overcommitment syndrome looms larger than ever before. But even amid the seeming chaos, there's always that indispensable go-to person who thrives on their many working relationships with people all over the organization chart. How do they do it? Go-to people consistently make themselves valuable to others, maintain a positive attitude of service, are creative and tenacious, and take personal responsibility for getting the right things done. In this game-changing yet practical book, talent guru and bestselling author Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Based on an intensive study of people at all levels, in all kinds of organizations, Tulgan shows how go-to people think and behave differently, building up their influence with others—not by trying to do everything for everybody but by doing the right things at the right times for the right reasons, regardless of whether they have the formal authority. This book will teach you to: Understand the peculiar mathematics of real influence Lead from wherever you are—up, down, sideways, and diagonal Know when to say "no" or "not yet," and how to say "yes" Keep getting better and better at working together And much more. The Art of Being Indispensable at Work is the new How to Win Friends and Influence People for an era in which the guardrails of traditional management have been pulled away.
Indispensable: How To Succeed At Your First Job and Beyond is the young employee’s guide to excelling in a new job. This is the advice you wish a mentor gave you Day One.
The acclaimed combat historian and author of The Unknowns details the history of the Marbleheaders and their critical role in the Revolutionary War. On the stormy night of August 29, 1776, the Continental Army faced annihilation after losing the Battle of Brooklyn. The British had trapped George Washington’s army against the East River, and the fate of the Revolution rested upon the soldier-mariners from Marblehead, Massachusetts. One of the country’s first diverse units, they pulled off an “American Dunkirk” and saved the army by navigating the treacherous river to Manhattan. At the right time in the right place, the Marbleheaders, a group of white, black, Hispanic, and Native American soldiers, repeatedly altered the course of events, and their story shines new light on our understanding of the American Revolution. As historian Patrick K. O’Donnell recounts, beginning nearly a decade before the war started, Marbleheaders such as Elbridge Gerry and Azor Orne spearheaded the break with Britain and helped shape the United States through governing, building alliances, seizing British ships, forging critical supply lines, and establishing the origins of the US Navy. The Marblehead Regiment, led by John Glover, became truly indispensable. Marbleheaders battled at Lexington and on Bunker Hill and formed the elite Guard that protected George Washington, foreshadowing today’s Secret Service. Then the special operations–like regiment, against all odds, conveyed 2,400 of Washington’s men across the ice-filled Delaware River on Christmas night of 1776, delivering the surprise attack on Trenton that changed the course of history . . . The Marbleheaders’ story, never fully told before now, makes The Indispensables a vital addition to the literature of the American Revolution. Praise for The Indispensables “Perfectly paced and powerfully wrought, this is the story of common men who gave everything for an ideal—America. The product of meticulous research, The Indispensables is the perfect reminder of who we are, when we need it most.” —Adam Makos, author of the New York Times bestseller A Higher Call “O’Donnell’s gift for storytelling brings the once famous regiment back to life, as he takes readers from the highest war councils to the grime and grit of battle.” —Dr. James Lacey, author of The Washington War “Comprehensive . . . Revolutionary War buffs will delight in the copious details and vivid battle scenes.” —Publishers Weekly “A vivid account of an impressive Revolutionary War unit and a can’t-miss choice for fans of O’Donnell’s previous books.” —Kirkus Review
What is the one book that everyone should read? According to Walter W. Moore, it's The Indispensable Book-a collection of essays, stories, and poems that he believes are essential reading for anyone interested in literature, culture, and the human experience. From Shakespeare to Twain to Whitman, these works represent the very best of the written word, and have the power to inspire, educate, and entertain people of all ages and backgrounds. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation--without equal effort on establishing differentiated positioning--has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader--and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.
What would happen if you... ...forbade everyone in your company from ever saying "no" to a customer? ...posted your contact information on the company's public website and required all of your executives and department managers to do the same? ...turned cash planning from a financial exercise into an operational priority where the VP of Finance was the last to weigh in? ...paid your customers to read your advertisements? ...took a huge pay cut rather than lay off employees?
Most of us do not immediately think of health protection measures as trade barriers. Yet to the trade liberalization interest they are often exactly that--"hidden protectionism" some would say. When the conflict between trade and health hardens into a confrontation, allocation of the burden of proof becomes the critical factor in determining the outcome. And the outcome of such a WTO dispute may affect a very large number of people. This important book examines the WTO provisions applicable to health protection measures from a burden of proof perspective, with an up-to-date and thorough analysis of all relevant case law. It clearly demonstrates and explains the following and more: how burden of proof decisions, following from the burden of proof concept as it has developed in national legal systems and in general international law, may favour or disfavor different interests; the problems that may occur when risk-related facts have to be proved;how the legal facts in the WTO provisions specifically regulating the adoption of health protection measures have been interpreted in case law; and how the burden of proof concept can be used to balance the conflicting interests in ways other than those used so far. No other source offers such a comprehensive analysis of WTO provisions applicable to health protection measures. This book's burden of proof perspective makes it an especially valuable resource for trade law experts, WTO member representatives, and interested NGOs seeking to understand and discuss the balancing of health protection and trade liberalization.