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Indian Tourism brings together leading experts from all over the world to assess the challenges and opportunities of the tourism sector in India and its correlation to the country’s economic performance and prospects.
Bill Gates of Microsoft identified tourism as one of the three major industries of the future. With the projected arrival of 1.6 billion tourists by 2020 generating tourist receipt of US $ 2000 billion, creating one job every 2.5 seconds, tourism, today, has emerged as one of biggest industries of the future. India offers, as is often said, the World in one place -with tremendous variety that provides everyone. What is the present scenario of tourism development in India? What is India s position in the global scenario? How is India prepared to participate in the great tourism boom of the 21st century? The book INDIAN TOURISM BEYOND THE MILLENNIUM by a person, who has an inside view of the development of tourism in India, delves into these and many other pertinent questions. As India prepares to enter the new millennium, the book traces the history of tourism development in India, the constraints that limit its growth and the issues that may fashion the future. Replete with valuable statistical information, its incisive insight into the emerging trends, couple with commonsense prescription for the future, makes the book a must read for policy planners, researchers, students and the general public alike. The book takes us through the global scenario, the progress of Indian tourism as unfolded in the 50 years since Independence, the specific issues of ecology and sustainable development with reference to fragile areas like Ladakh an North-East India, the importance of public private partnership-in fact a kaleidoscope of all that you wanted to know about India tourism.
The recent change in the image of India due to information technology revolution has put India into the limelight. The country has become a destination for the whole gamut of travellers, from businessmen to cultural enthusiast. Despite being endowed with a wide variety of geographical, historical, religious and cultural tourist spots, we could not develop the tourism sector as a major revenue earner ever after many decades of Independence. By and large, Indian tourism, till the recent past could not realise its true potential. Many factors contributed to this below par performance, such as underdeveloped tourism infrastructure, insufficient budget allocation, lack of planned vision, and above all, lack of effective promotional measures. However, the scenario turned a 360-degree swing with all the lacking factors slowly falling into place. Increased allocation of resources, special impetus to promotion and development of tourism infrastructure caused this desired shift. Presently, Indian tourism is one of the largest sectors in the Indian economy and contributing sizeably to its GDP. Destination marketing occupies new prominence in the fast changing techno-socio-political- economic conditions. Growth of technology in the form of proliferation of Internet and web technologies, on the one had, and globalisation of economies, on the other hand, has opened up plenty of new opportunities for the destination marketers. As seeing is believing, many new forms of promotion have come into the picture as a result. Many new tourism products have been evolved such as medical tourism, sports tourism, shopping tourism, ecotourism and religious tourism and new means of promotion have been developed, such as development of interactive websites, events organisation, In-film advertisements etc. This is a new beginning for tourism as a whole, especially for tourism marketers. Responsible marketing has become a necessity for the growth of Indian tourism sector in line with the expectations. Designing effective tourism marketing mix, of which promotion plays a very important role, is a challenging job for tourism marketers in the new millennium, especially taking the prevailing socio-economic and political factors into consideration. To create a feel for destination and build traffic promotion is a crucial tool for efficacy in marketing tourism.
Tourism: Concepts, Theory and Practice deals with all the fundamental aspects of tourism that are to be learnt by students of tourism, air transport, travel and hospitality disciplines. It gives an insight into the concept of tourism from different perspectives, various types of tourism, travel motivation and demand, industrial elements of tourism, destination and its elements, various organizations functioning in tourism, planning and development of tourism, and its benefits and impacts. Moreover, various aspects of sustainable tourism, ecotourism and responsible tourism are also included. An introduction to marketing and information technology applications in tourism is also given. The book concludes with a discussion on current status of tourism, contemporary issues in tourism and the future prospects. This book with detailed information on tourism principles, policies and practices, will prove to be an essential learning tool for all those pursuing a career in any sector of tourism.