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A five step formula for identifying and landing your dream job in fashion.
Provides information on over 1,000 independent sales representatives and multi-line apparel showrooms in the United States.
How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts
High Point University was founded in 1924 as a small liberal arts college. The High Point Furniture Market was founded in 1909 and has grown to be the largest wholesale furniture market in the world. Over the past century, the furniture industry and the university have developed an ongoing, mutually beneficial partnership that has resulted in industry-specific programs for students. Discover the history of this relationship and the impact that real-world exposure has had on the students and the industry. Read the stories of several High Point University graduates who are successfully employed in various positions throughout the furniture business. High Point professor Richard Bennington unearths the history of a dynamic partnership.
You want to get your product into retail. There are many retail opportunities for a new product and as many pitfalls to avoid. But you need to follow a process to be successful. This guidebook takes you through the true methods to get your product into retailers and distributors. Based on 24 years of experience, the easy to read guidebook takes you through the important step-by-step procedures. You'll discover: * Process – How to get into retailers. * Evaluation – What retailers are looking for in new products. * Preparation - What you need to do before approaching retailers so you don’t get rejected. * Walmart – The Walmart local program. * Women and Minorities – How to get assistance for Women and Minorities. * Showrooms – How to get into retail through showrooms. * Sales Reps – How to hire and manage sales reps. * Home Shopping – How to get on QVC and HSN. * Infomercials – Selling your product on Infomercials (DRTV). * Catalogs – Getting into Catalogs and Webstores. * Promotional Product – Selling Your Product as a Promotional Item. * Trade Shows – Marketing at Trade Shows. * OEM – Selling your product as an OEM. * And more. The material is clear and concise. There's no fluff. I understand your time is valuable and you want to get to the meat of the issues quick and easy. Matthew Yubas
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. Youll learn how to create a successful business plan; develop and convey a mission statement; harness your strengths to achieve a competitive advantage; refine and differentiate your products and store; and use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailersas well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.
Provides information on over 1,000 independent sales representatives and multi-line apparel showrooms in the United States.