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"Saying something is what photographic illustration is all about. It is the presentation of an idea in a photographic language. Being visual makes it quicker in its transmission than a written appeal, but its purpose is similar. The photographer who creates such images does so on demand. This labels him professional. This book is about professional images that say something"--From the introduction.
A complete introduction to photography, this book is an essential resource for students across the visual arts. This accessible, inspirational guide explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way. It introduces the work of the masters of the art as well as showing fresh, dynamic images created by young photographers from all over the world. The book also provides a valuable overview of careers in photography and a comprehensive reference section, including a glossary of technical vocabulary. This second edition has been extensively updated, with a greater range of visual examples from master photographers and up-to-date information on digital photography.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.
The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
This book presents high-quality, peer-reviewed papers from the FICR International Conference on Rising Threats in Expert Applications and Solutions 2020, held at IIS University Jaipur, Rajasthan, India, on January 17–19, 2020. Featuring innovative ideas from researchers, academics, industry professionals and students, the book covers a variety of topics, including expert applications and artificial intelligence/machine learning; advanced web technologies, like IoT, big data, and cloud computing in expert applications; information and cybersecurity threats and solutions; multimedia applications in forensics, security and intelligence; advances in app development; management practices for expert applications; and social and ethical aspects of expert applications in applied sciences.
Clear, illustrated instructions for 100 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make you more productive with digital photography. --from publisher description.
This volume is a complete revision of the 1996 third edition, shares the ever-changing breadth of photographic topics with a special emphasis on digital imaging and contemporary issues. Produced by an international team of photographic and imaging experts with collaboration from the George Eastman House (the world's oldest photography museum), this fourth edition contains essays and photographic reproductions sharing information where photography and imaging serve a primary role, ranging from the atomic to the cosmic.
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Fully updated and revised, this seminal book explains and illustrates what photographs are, how they were made and used in the past and, more particularly, what their place is in the creative arts and visual communications world of today. Paul Hill looks at photographs as modes of expression and explores the diversity of approaches taken when creating photographs and what these mean for a photographer’s practice and purpose. It emphasises the importance of contextualisation to the understanding of the medium, diving into the ideas behind the images and how the camera transforms and influences how we see the world. With an impressive collection of 200 full colour images from professional practitioners and artists, it invites us to consider the foundations of photography’s past and the digital revolution’s impact on the creation and dissemination of photographs today. Essential reading for all students of photography, it is an invaluable guide for those who want to make a career in photography, covering most areas of photographic practice from photojournalism to fine art to personal essay.