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In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
In the 1880s photographers and sports enthusiasts confidently declared the end of dead heats in sporting competition. Reflecting a broader social belief in technology, proponents of the camera stressed that the device could provide definitive proof of who won and who lost. Yet despite this remedy for the inadequate human eye, competitive races between horses, boats, and bicycles ended too close to call a sole champion. More than a century later, when cameras can subdivide the second into ten-thousandths and beyond, athletes continue to cross the finish line in ties. In this fascinating journey through the history of the photo-finish in sports, Jonathan Finn shows how innovation was animated by a drive for ever more precise tools and a quest for perfect measurement. As he traces the technological developments inspired by this crusade - from the evolution of the still camera to movie cameras, ultimately leading to complex contemporary photo-finish systems - Finn uncovers the social implications of adopting and contesting the photograph as evidence in sport. At every turn empirical obsession intersects with the unpredictability of sports, creating a paradox wherein the precision offered by photo-finish technology far exceeds the realities of human performance and its measurement. Separating athletes by the hundredth, thousandth, or ten-thousandth of a second is often a fiction that comes with significant material and cultural implications. A lively biography of a critical technology, Beyond the Finish Line illuminates the cultural role of the photo-finish in win-at-all-costs culture and warn that in our pursuit for precision we may threaten the human element of sport that galvanizes mere spectators into fans.
Over 55% of your day is spent listening; yet only 2% of us have been trained in how to listen. What is poor listening costing you? Do you rush from meeting to meeting, your head buried in the last conversation you had, without time to think of the next? Or feel frustrated with unproductive discussions where the loudest in the room adds limited insight and drowns out everyone else? We usually think of these situations as communication problems; that we have not spoken our needs correctly or clearly. Yet, conflict, chaos and confusion are the costs of not listening. Many communication and listening books say the most important person in a conversation is the speaker - not true! This pocket-sized guide will help you to reconnect with your innate gift of deep listening, to create the right space to listen to yourself before you listen to others. You'll learn to listen beyond the words that are spoken, to add context and meaning and listen in to what's not being said. Deep Listening will help you move from confusion and conflict to thoughtful, insightful and powerful discussions that will transform not just your work, but your whole life.
The president of New York University offers a love letter to America’s most beloved sport and a tribute to its underlying spirituality. For more than a decade, John Sexton has taught a wildly popular New York University course about two seemingly very different things: religion and baseball. Yet Sexton argues that one is actually a pathway to the other. Baseball as a Road to God is about touching that something that lies beyond logical understanding. Sexton illuminates the surprisingly large number of mutual concepts shared between baseball and religion: faith, doubt, conversion, miracles, and even sacredness among many others. Structured like a game and filled with riveting accounts of baseball’s most historic moments, Baseball as Road to God will enthrall baseball fans whatever their religious beliefs may be. In thought-provoking, beautifully rendered prose, Sexton elegantly demonstrates that baseball is more than a game, or even a national pastime: It can be a road to enlightenment.
In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow: this group had to develop its own playbook.In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider's look into lessons learned during the Host Committee's two-year run-up - lessons that could benefit any business - and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.
Cote has compiled real stories from student athletes who are striving for excellence not only on the field but also--and more importantly--in their relationship with Jesus. (Youth Interests)
A practical guide to shutting down workplace sexual harassment so it doesn't derail your career or your life, from the first on-air personality to sue ESPN for sexual harassment. Even in the #MeToo era, studies show that women in the workforce continue to harbor misconceptions about sexual harassment and are unprepared to respond when it happens. Lawyer and former ESPN anchor Adrienne Lawrence has learned to advocate for herself and other women. In this book, she offers much-needed insight on topics such as: • Identifying the five types of harassers and the five types of coworkers who enable them • Researching company culture and history to identify sexual harassment hotbeds • Properly documenting inappropriate behavior • Preparing for retaliation and mental health hurdles such as anxiety and depression • Managing public exposure and figuring out when to leverage the power of the media and/or lawyer up This essential guide helps women navigate the complicated realities of sexual harassment and teaches them how to be their own best advocates in toxic work environments.
Jim Dent, the award-winning, New York Times bestselling author of The Junction Boys, returns with a powerful Texas story which transcends college football, displaying the courage and determination of one of the game's most valiant players. Freddie Steinmark was a small but scrappy young man when he arrived at the University of Texas in 1967. A tenacious competitor, Freddie became UT's star safety by the start of the 1969 season, but he'd also developed a crippling pain in his thigh. Freddie continued to play, helping the Longhorns to rip through opponents like pulpwood. His final game was for the 1969 national championship, when the Longhorns rallied to beat Arkansas in a legendary game that has become known as "the Game of the Century." Tragically, bone cancer took Freddie off the field when nothing else could. But nothing could extinguish his irrepressible spirit or keep him away from the game. Today, a photo of Freddie hangs in the tunnel at Darrell K. Royal-Texas Memorial Stadium, where players touch it before games en route to the field. With Courage Beyond the Game, a Brian's Song for college football, Jim Dent once again brings readers to cheers and tears with a truly American tale of bravery in the face of the worst odds.
With complex stories and stunning visuals eliciting intense emotional responses, coupled with opportunities for self-expression and problem solving, video games are a powerful medium to foster empathy, critical thinking, and creativity in players. As these games grow in popularity, ambition, and technological prowess, they become a legitimate art form, shedding old attitudes and misconceptions along the way. Examining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives asks whether videogames have the power to transform a player and his or her beliefs from a sociopolitical perspective. Unlike traditional forms of storytelling, videogames allow users to immerse themselves in new worlds, situations, and politics. This publication surveys the landscape of videogames and analyzes the emergent gaming that shifts the definition and cultural effects of videogames. This book is a valuable resource to game designers and developers, sociologists, students of gaming, and researchers in relevant fields.