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Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning. It has become common wisdom that we live in a postindustrial information society in which data and calculation underlie wealth. But now that information is as routinely produced as industrial or agricultural goods, businesses are discovering that they best achieve competitive advantage by producing what consumers most dearly seek—personal meaning. The 21st-century economy produces just that: not merely information, but evocative images; not just commodities, but meaning-laden icons. As Sternberg shows, foods now appeal through their sensuality and nostalgia; houses and stores draw customers through their exoticism; people sell their labor through the deliberate performance of the self for the market; and tourist destinations offer up carefully crafted thematic experiences. Whereas farms, factories, and information processors once stood at the core of the economy, now movie studios do, producing the product valued above all, meaningful content, from which downstream firms acquire the themes that animate desire. Now that meaning pervades production, Sternberg argues, modes of inquiry once reserved for the humanities make sense in the study of the economy. Drawing on art history and aesthetics, he introduces iconography as a mode of cultural analysis adapted to the study of commercial production. Through comparative studies of diverse economic sectors, ranging from food processing to tourism, Sternberg carries out an iconographic analysis of the new economy. This is a provocative study for scholars, students, and professionals dealing with marketing and consumer research, culture and media studies, socio-economics, and economic geography.
Niagara Falls was a lightning rod for nineteenth-century enthusiasms. Although travelers came to the falls to experience a place they considered outside the world of their ordinary lives, they brought with them their contemporary concerns. Many tourists were obsessed with the mysteries of death, others with scientific or religious speculation. The way they imagined Niagara Falls found expression in a torrent of writings and images that took a variety of forms. Patrick McGreevy begins with the question, What can these visions of Niagara tell us about the place itself? The landscape surrounding the falls contains not only parks and religious shrines but also circuses, horror museums, and factories. People travel to Niagara not only to experience nature but also to celebrate marriages or commit suicide. One way to make sense of these bizarre "human accumulations", as H. G. Wells called them, is to take seriously the Niagaras people have imagined. This book focuses on four interlocking themes that recur time and again in descriptions of the falls: Niagara as a thing imagined from afar, as a metaphor for death, as an embodiment of nature, and as a focus of future events. Using the skills of a cultural geographer, McGreevy discovers some surprising connections between the Niagara people have imagined and the one they made, between its natural grandeur and its industrial exploitation, between Frederick Law Olmsted's Reservation and the Love Canal.
Since the late nineteenth century, Niagara Falls has been heavily engineered to generate energy behind a flowing façade designed to appeal to tourists. Fixing Niagara Falls reveals the technological feats and cross-border politics that facilitated the transformation of one of the most important natural sites in North America. Daniel Macfarlane details how engineers, bureaucrats, and politicians conspired to manipulate the world’s most famous waterfall. Essentially, they turned this natural wonder into a tap: huge tunnels divert the waters of the Niagara River around the Falls, which ebb and flow according to the tourism calendar. To hide the visual impact of diverting the majority of the water, the United States and Canada cooperated to install massive control works while reshaping and shrinking the Horseshoe Falls. This book offers a unique interdisciplinary perspective on how the Niagara landscape ultimately embodies both the power of technology and the power of nature.
Point Reyes National Seashore has a long history as a working landscape, with dairy and beef ranching, fishing, and oyster farming; yet, since 1962 it has also been managed as a National Seashore. The Paradox of Preservation chronicles how national ideals about what a park “ought to be” have developed over time and what happens when these ideals are implemented by the National Park Service (NPS) in its efforts to preserve places that are also lived-in landscapes. Using the conflict surrounding the closure of the Drakes Bay Oyster Company, Laura Alice Watt examines how NPS management policies and processes for land use and protection do not always reflect the needs and values of local residents. Instead, the resulting landscapes produced by the NPS represent a series of compromises between use and protection—and between the area’s historic pastoral character and a newer vision of wilderness. A fascinating and deeply researched book, The Paradox of Preservation will appeal to those studying environmental history, conservation, public lands, and cultural landscape management, and to those looking to learn more about the history of this dynamic California coastal region.
Leader of the first tourist expedition into Yosemite in 1855, James Mason Hutchings became a tireless promoter of the valley-and of himself. Seeking to create an alternative to California's Gold Rush social chaos, Hutchings whetted the public enthusiasm for this unspoiled land by mass producing a lithograph of Yosemite Falls, while his Hutchings' California Magazine beat the drum for tourism. But because of his later legal imbroglios over the park, Hutchings was effectively written out of its history, and today he is largely viewed as an opportunist who made a career out of exploiting Yosemite. Now Jen Huntley removes the tarnish from Hutchings's image. She portrays him instead as a "connector" who brought artists to Yosemite and Yosemite to Americans, and uses his career as a lens through which to view the contests and debates surrounding the creation of Yosemite, and, by extension, America's emerging ethic of land conservation. Blending environmental and cultural history, she tracks Hutchings's professional trajectory amidst significant changes in nineteenth-century America, from technological advances in printing to the growth of tourism, from the birth of modern environmental movements to battles over public lands. Huntley uses Hutchings's legal battles with the government over ownership of land in the Yosemite Valley to analyze larger battles over public land management and national identity. She also explores the role of urban San Francisco in designating Yosemite a public park, shows how the Civil War transformed Yosemite from a regional icon to a national symbol of post-war redemption, and takes a closer look at Hutchings's relationship with John Muir. Making Yosemite sheds light on the role of power, class dynamics, and the late-century ideal of individualism in the shaping of modern America's sacred landscapes. Hutchings emerges here as a visionary communicator who cleverly tapped into midcentury Americans' attitudes toward spectacular scenery to create a sense of place-based identity in the American Far West. Huntley's revisionist approach rediscovers Hutchings as a key player in the histories of American media, tourism, and environmentalism, and suggests new terrain for scholars to consider in writing the histories of our national parks, conservation, and land policy.
The story of the Erie Canal’s completion and its place in the larger narrative of American modernity and progress.
For more than two centuries, Americans have used words of sentiment and sympathy, passion and power to explain their country's unique democratic mission. Here Andrew Burstein examines the emotional dynamic and the metaphorically rich language which Americans developed to express their guiding principle: that the New World would improve upon the Old. "Feeling," he argues, was a political and cultural phenomenon, and in the impassioned rhetoric of "feeling" we can locate the sources of American patriotism. Using newspapers and magazines, private letters and public speeches, diaries and books, Burstein shows how the eighteenth-century "culture of sensibility" encouraged early Americans to make a heartfelt commitment to the Enlightenment's optimism about a global society; it would succeed, they believed, as much by sublime feeling as by intellectual achievement and political liberty. "Sentimental Democracy" gives us a lively dual portrait of the American psyche and the American dream -- telling us as much about ourselves as about our morally passionate ancestors. -- From publisher's description.
Interpretations of Canada's emerging identity have been largely based on a relatively small corpus of literary writing and landscape paintings, overlooking the influence of the British and American travel writers who published hundreds of books and articles that did much to fix the image of Canada in the popular imagination. In Fashioning the Canadian Landscape, J.I. Little examines how Canada, much like the United States, came to be identified with its natural landscape. Little argues that in contrast to the American identification with the wilderness sublime, however, Canada’s image was strongly influenced by the picturesque convention favoured by British travel writers. This amply illustrated volume includes chapters ranging from Labrador to British Columbia, some of which focus on such notable British authors as Rupert Brooke and Rudyard Kipling, and others on talented American writers such as Charles Dudley Warner. Based not only on the views of the landscape but on the racist descriptions of the Indigenous peoples and the romanticization of the Canadian ‘folk’, Little argues that the national image that emerged was colonialist as well as colonial in nature.
DIVA queer literary and cultural studies examination of the wedding ceremony (rather than the resulting marriages) which finds it to be a space of more open possibilities than might normally be supposed./div