Ali Kriegsman
Published: 2021-04-06
Total Pages: 344
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From the cofounder of the revolutionary brand Bulletin, a business book that demystifies the world of entrepreneurship in real-time, from the trenches Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldnât relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman learned, building something from nothing is a daily fight with your imposter syndrome, a crash course in venture-capitalist speak, and, as she learned in 2020, a constant battle to weather the storm of an ever-changing marketplace. While in the thick of scaling her business, making a stressful pivot, and managing a team of employees through an unprecedented global pandemic, Kriegsman decided to write about her experience, in the hopes that it will act as a guidepost to future founders. With chapters ranging from âThe Business You Start Isnât the Business Youâll Runâ to âPress â Success,â Ali Kriegsman demystifies the world of entrepreneurship in real time, from the trenches. In âHard Decisionsâ Kriegsman shares her experiences of managing the company through the COVID-19 crisis with heart and searing honesty. How to Build a Goddamn Empire also features words of wisdom from some of Kriegsmanâs fellow female founders who have built successful companies of radically different stages and sizes. By using the questions sheâs most frequently asked as her blueprint, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratchâdiscussing early failures, picking the right cofounder, securing press, finding funding, and even staying afloat during a crisisâto give women the tools that will help take their ideas to the next level.