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Este es un libro centrado en la creatividad, la innovación y la búsqueda de nuevas y diferentes técnicas aplicadas a la publicidad, la comunicación, el marketing, etc., que reúne a los mejores profesionales creativos y a las agencias con mayor proyección mundial, convirtiéndose en un libro único de publicidad ilustrada o creativa en todos los sentidos.
The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.
This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.
What is Illustration? explores the disciplineâ€TMs history, and its relationship with art, design, and photography; it investigates how illustrated images are read and understood, and how personal visual languages are created by todayâ€TMs illustrators and image-makers. This book also investigates the many different contexts for illustration, and the range of career opportunities that are open to todayâ€TMs illustrators; from editorial illustration in newspapers and magazines, to book publishing, illustration for advertising, design, music, fashion, websites, and the increasing demand from stock libraries.
Successful, forward-thinking illustrators no longer operate the way many did and still do, as merely colouring-in technicians, receiving briefs that are heavily directed and prescribed regarding content and overall visual concept. Nowadays, illustrators need to be educated, socially and culturally aware communicators, having knowledge, understanding and insight regarding the context within which they are working, the subject matter that they are engaged with, and to be able professionals working within the parameters and needs of the market place and target audiences. They need to utilise a breadth of intellectual and practical skills some that might once be regarded as transferable from other disciplines, but are now considered essential if the illustrator has ambitions to transcend the basic role of commissioned hack. This book introduces the concept of the illustrator as a specialist or authority on a particular subject or as an originator of either fiction and/or non-fiction material. Examples include- effective and creative written communication and authorship, academic research, art direction and design management. The book focuses on illustration, education and theory, in particular the latter stages of undergraduate development and post-graduate study and research- such as theoretical and intellectual processes, research and visual language. Definitions and philosophies of what illustration is are also featured, together with a relevant historical overview.
After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.