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Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. Here you'll find the classic Porter framework - industry structure and the Five Forces, competitive advantage and the value chai - as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption
FrameShifting is a unique user-centered guide to collaborating with others that combines structure and creativity. The FrameShifting methodology draws upon Alison Heiser's extensive experience as an executive and consultant working with leaders and teams in blue chip organizations including P&G, LensCrafters, Michelin, Accenture, Microsoft, BASF, Steelcase and many others. FrameShifting breaks new ground with the concept of Frame Archetypes. We profile the FrameBuilder, FrameSeeker, FrameMaster and FreeRadical using stories, illustrations, and real-life examples to describe their skills, Achilles' heels, and opportunities for growth. All over the world teams are working together to solve challenges they've never seen before. And far too often, an endless series of meetings leave people frustrated and with little to show for their efforts. FrameShifting is a skill that can be learned, and with practice it will step change how leaders and teams collaborate to drive innovative problem-solving in any organization. From the Foreword: "What Alison and Mary have done is to illuminate the discipline of problem framing and using frameworks effectively, making what has historically been more of an art into a learnable science that consultants of all flavors can use to increase the impact of their work with clients. However, this book is not just for consultants. It's for any businessperson who wants to learn to solve gnarly problems - and, importantly, to solve the right problems - with greater insight and rigor. And, importantly, it's for collaborators who want to engage others in the exploration and solving of tough problems. FrameShifting is as much a collaboration approach as it is a problem-solving approach."-Melissa Quinn, Innovation Advisor and Coach, former COO and Managing Director, Doblin, Deloitte Consulting
Today's rapidly changing marketplace can seem like a jungle for many professionals. Engineering & Management Press offers the books needed to navigate through the wilderness of business techniques and acronyms. EMP's titles provide practical information and proven business methods for most corporate and industrial environments. Our titles cover crucial, timely topics of importance to businesses and managers today -- management, productivity improvement, quality, and related issues.Downsizing, teams, product focus, work cells -- these business and manufacturing trends are changing the face of facilities today. Because facilities are strategic elements of any enterprise, companies cannot afford to build new structures or revamp old ones without careful planning. Written for both new and experienced designers and IEs, Facilities and Workplace Design features 25 illustrated tasks that can be applied to most projects. Layout at the building and departmental levels is the central issue, but site planning, workstation design, and material handling are also addressed. The third book in the Engineers in Business Series, this truly is a practical guide for the '90s and beyond.
This invaluable guide takes a step-by-step approach to the most common and popular theatre production practices and covers important issues related to the construction of wooden, fabric, plastic, and metal scenery used on the stage. This new edition of the Illustrated Theatre Production Guide uniquely shows you how to build scenery through detailed lessons and hundreds of drawings. The illustrations make this book like no other and offers solutions to problems that you face, from rigging and knot tying, to drapery folding and the most detailed information on metal framing available. Written for the community theatre worker who has to be a jack of all trades and the student who needs to learn the fundamentals, respected author John Holloway teaches in a way that covers the necessities but doesn't bog you down with heavy language and boring verbosity. New features in this book range from expanded information on metal framing and foam construction to brand new elements such as a chapter on stage management and an extremely helpful Website with videos -- meant to go along with the informative section on projects. These videos take you from the drawings and descriptions in the book to the video instructions that will help you learn visually. A must have for the theatre professional as a guide to refer back to over and over again.
Escaping the 9-5 doesn't have to be scary.This is the definitive field guide to help you find and launch your perfect side-hustle or new business idea. The illustrations and step by step walk throughs in the book will take the stress out of launching your business, giving you a clear, actionable roadmap that you can follow along with.You're one book away from discovering a business idea that feels meaningful, enjoyable, and has the potential to earn you a reliable income. In Launch! The Guide to Start Your Own Business you'll find 32 step by step lessons walking you through the early stages of building a new business.
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.