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The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
A novel that is CHILLING TO THE BONE Fiction often mirrors truth. And you get just as close as you want to be to non-fiction in this fast-paced novel that turned the turmoil surrounding the U.S. Bobsled Federation into shocking international intrigue. The pace is faster than a sled on ice and it races from Lake Placid, New York to the burrow of the CIA at Langley, Virginia to rebelling Latvia and its ancient rift with the Soviet Union during the final days of the Cold War. It's scary enough to set even a seasoned CIA agent's hair on end. Cold War history was made in Riga, Latvia when the Soviet Minister of Sports made an astonishing statement at a press conference he and Miller held to announce that the Soviet Bobsled Team would visit Lake Placid to take part in the 10th anniversary of the 1980 Olympic Games. When asked: Who invited the Americans to the Soviet Union, the Minister of Sports responded: I did not invite the Americans. The Latvian Socialist State debated for three months about how to handle the invitation and they made the decision to invite the Americans without first seeking permission from Moscow. It is believed that this was the first public statement made by a Soviet Official that Latvia would no longer be under Moscow's rule! The Minister of Sports was later executed for crimes against the Soviet government. A novel that is difficult to put down once you begin to read!
IT in Pharmacy: An Integrated Approach aims to describe and discuss the major areas of pharmacy IT innovation (e-prescribing, drug databases, electronic patient records, clinical decision support, pharmacy management systems, robots and automation etc) from a systems and a professional perspective. It will also consider how the areas of pharmacy IT link together and can be used to enable and develop pharmacy professional practice. The book will examine pharmacy IT from an international perspective, taking into account all parts of the world where IT systems are used in pharmacy practice – namely – North America, the UK, Western Europe and Australia – and will compare pharmacy IT in the different regions. This book is from the author of Principles of Electronic Prescribing (Springer, 2008)
This text helps readers to build a solid understanding of the key concepts in the management and operation of supply chains involving chilling, refrigeration or freezing. Emphasis is placed on environmental—particularly temperature—control as important in avoiding irreversible damage to product quality and safety and the resulting loss of profit and consumer confidence. The authors explain the important issues arising within the supply chain of perishable goods from production to consumption: topics that include planning and design, instrumentation and methods of implementation, and process monitoring and control. Reminding the student that cold supply chains are essential for the supply of products more various than foods, product-specific studies and examples are included for handling bananas and vaccines. The importance of product traceability and automation are highlighted. Cold Chain Management is a self-contained guide for graduate and final-year undergraduate students specializing in the study of supply chains, and their instructors. Researchers interested in logistics will find this book instructive when they wish to consider the particular problems associated with cold chains and anyone looking to begin a business in which refrigeration or freezing will be necessary will be well-served by reading this text.
This is the sixth edition of the leading text in the basic methodology of cell culture, worldwide. Rigorously revised, it features updates on specialized techniques in stem cell research and tissue engineering; updates on molecular hybridization, somatic cell fusion, hybridomas, and DNA transfer; new sections on vitrification and Organotypic Culture, and new chapters on epithelial, mesenchymal, neurectodermal, and hematopoietic cells; germs cells/stemcells/amniocytes; and non-mammalian/avian cells. It is written for graduate students, research and clinical scientists, and technicians and laboratory managers in cell and molecular biology labs and genetics labs. PowerPoint slides of the figures as well as other supplementary materials are available at a companion website: www.wiley.com/go/freshney/cellculture
LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.