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Designed in 1798 by Giambattista Bodoni, the serif font Bodoni drew inspiration from elements of the English typeface Baskerville and the French typeface Didot, with the result widely-regarded as one of the most influential and easily-recognized typefaces in history.This graceful illustrated volume comprehensively explores the broad scope of experimental and creative design ideas that have been realized using Bodoni.
An illustrated biography of the great printer Bodoni, vividly describing his work, life, and times while justifying his reputation as the 'prince of typographers'.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
The origin of the ubiquitous typeface Celebrated printer and type designer Giambattista Bodoni set the standard for printing the alphabet with his Manuale Tipografico (1818). The two-volume set--published posthumously in a limited edition of 250--features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets. Official printer for the Duke of Parma, Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. His typefaces display an unprecedented degree of technical refinement, and epitomize purity and grace. The culmination of more than four decades of work, the Manuale Tipografico represents one of history's greatest typographical achievements. The Bodoni typeface is still widely used even today, both in digital media and in print, and TASCHEN's meticulous reprint of Bodoni's masterwork gives readers a rare opportunity to explore the origins of the Bodoni typeface and learn about its creator.
Originally commissioned by the The Times newspaper in 1931 as a response to a critique of their previous typeface, the Times type family has become one of the most commonly used worldwide. Distributed by Microsoft with every copy of Windows, it has become the most widely accepted typeface for college papers and US paperbacks. This brand new volume in the I Love Type series from Victionary is expertly curated to prove that this highly functional type family can be highly aesthetic and cutting edge when utilised by internationally respected designers.
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.
"The world of typography is more exciting than ever. While the legacies of classical typographers will always be respected and revered, recent developments have paved the way for the new generation of digitally-savvy creatives to explore and experiment with an eye-opening range of variable possibilities. Curated, written, and designed by renowned design agency TwoPoints.Net, On the Road to Variable showcases an inspiring array of projects and interviews with those who fearlessly push the boundaries and embrace the new frontier in design: the flexible future of typography."--back cover.
Gill Sans, a sans-serif typeface widely used today, was designed by Eric Gill in 1926; the first public usage of the typeface was that same year, when Gill used it on signage for a new bookshop opening in his hometown of Bristol. Gill Sans gained popularity in 1929 when it was chosen by Cecil Dandridge to be used on all posters and publicity materials of the London and North Eastern Railway systems. The iconic and highly legible lettering can still be seen on everything from locomotive nameplates and station signage to restaurant car menus and printed timetables. In 1935, Penguin Books began to use the typeface for all of its jacket designs and in recent years, Gill Sans has been adopted formally for a wide variety of purposes from the Church of Englands publications to Saab Automobiles sleek usage in all of its marketing materials. The BBC officially adopted the typeface in 1997, and the British Government itself followed suit in 2003. I Love Type 05 Gill Sans explores the multitude of unexpected ways this popular typeface has been used, subverted, and reinvented by a host of clever and inspired designers in recent years.
Paperback edition
This is the first English-language biography of the relentlessly ambitious and incomparably talented printer Giambattista Bodoni (1740-1813). Born to a printing family in the small foothill town of Saluzzo, he left his comfortable life to travel to Rome in 1758 where he served as an apprentice of Cardinal Spinelli at the Propaganda Fide press. There, under the sponsorship of Ruggieri, he learned all aspects of the printing craft. Even then, his real talent lay in type design and punchcutting, especially of the exotic foreign alphabets needed by the papal office to spread the faith. His life changed when at age 28 he was invited by the Duke of Parma to abandon Rome for that very French city to establish and direct the ducal press. He remained in Parma, overseeing a vast variety of printing, some of it pedestrian, but much of it glorious. And all of it making use of the typefaces he personally designed and engraved. This fine book goes beyond Bodoni's capacity as a printer; it examines the life and times in which he lived, the turbulent and always fragile political climate, the fascinating cast of characters that enlivened the ducal court, the impressive list of visitors making the pilgrimage to Parma, and the unique position Parma occupied, politically Italian but very much French in terms of taste and culture. Even the food gets its due. The illustrations—of the city, of the press, of the types and matrices—are captivating, but most striking are the pages from the books he designed, especially pages from his typographic masterpiece, the Manuale Tipografico, which displayed the myriad typefaces in multiple sizes that Bodoni had designed and engraved over a long and prolific career. Intriguing, scholarly, visually arresting, and designed and printed to Bodoni's standards, this title belongs on the shelf of any self-respecting bibliophile. It not only makes for compelling reading, it will be considered the biography of record of a great printer for years to come.