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Hypnotic Selling Secrets, a straightforward book on the basic principles of persuasive writing for the purpose of selling, was written by Joe Vitale, a first-rate copywriter who fell into the business because he wanted to share his excitement for products that he loved.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
With Secrets of Hypnotic Selling Revealed, Aaron Forland will show you how he turned a mediocre selling career into a multi-million dollar success story. He has already led his own sales teams to top-tier performance. Now, within the pages of this book he pulls back the curtain so you can see and learn exactly how to duplicate his methods and explode your own selling career. You can finally get the results you want and deserve.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
How can small changes... in your sales letters, emails and webpages put your visitors and readers into hypnotic trances so they whip out their credit cards and buy like piranhas on a feeding frenzy? How can these hypnotic trances... allow them to put their "iron wall sales guard" down and actually read what you are saying? How can you then use this moment... ...to make more people buy your product, sign up to your newsletter and click through in your emails -- in essence get more people to take action now? Hypnotic Selling Secrets, a straightforward book on the basic principles of persuasive writing for the purpose of selling, was written by Joe Vitale, a first-rate copywriter who fell into the business because he wanted to share his excitement for products that he loved. Here, he will show you that this is what marketing really is. Forget all about copywriting, forget all about marketing. Start sharing your excitement for your mission, share what you're excited about. Why are you excited about it? Who is it for? Share with that target audience, your enthusiasm, that's when the sales take place. Others will say that it was smart marketing, but you'll know, you were just sharing something you love, sharing your real excitement in your own natural voice. People are going to buy that. You will learn: To strip away everything you’ve learned about grammar and punctuation which stop natural communication and creativity. Vitale’s 21 point checklist for reviewing copy How to involve your customers emotionally The best marketing documents to have out there before you call your customer How to make your ads stand out without resorting to “cute” How to make your words work for you… direct, benefit-oriented and as simple as possible The 26 reasons why people buy
Complete Instruction Course in Stage hypnosis covering everything from setting up the venue to turning the lights out as you leave. The techniques necessary for volunteer selection, rapid inductions, deepenings and entertainment routines are all dealt with clearly and concisely, and Jon includes his 'Super Suggestion' which every therapist should have in their armoury.
"This should be a high-priority purchase."-Library JournalIn a radical departure from other self-hypnosis and self-improvement books, internationally known hypnotherapists Kevin Hogan and Mary Lee LaBay contend that you can make lasting changes in your life by following simple, step-by-step blueprints for achievement, personal mastery, and emotional control. The authors share expertise gathered from a lifetime of research and successful therapeutic work to teach you how to improve IQ and memory, raise self-esteem, eliminate fear, control pain, and build lasting self-confidence.
This 401 page book is crammed full of information and advice for the new or experienced hypnotist. The book is a wonderful read if you have any interest in Hypnosis or simply want to know how it is done. It is a new fresh and exciting title that unwraps the mystery surrounding what hypnotist's do on stage. Richard Barker goes into depth teaching and advising on how to perform stage shows as well as how to give better presentations and promote and market shows. He covers social media and back of room sales as well as inductions and street hypnosis. This book is very detailed and goes far beyond other books in print about stage hypnosis. The book will appeal to those wanting to learn hypnosis or who are already a hypnotist wanting to brush up on their skills as well as a curious audience member. This book will quickly earn it's place as the only guide to stage hypnotism and will become an instant classic
A look behind the scenes of television's The Hypnotic World of Paul McKenna. McKenna explains how subjects are hypnotized, describes how to use hypnotism as a key to personal success and health, and tells how hypnotism helped sporting personalities such as Nigel Benn and England's cricket team.
Revolutionary new techniques that will double your sales volume.