Download Free Hybridity Or The Cultural Logic Of Globalization Book in PDF and EPUB Free Download. You can read online Hybridity Or The Cultural Logic Of Globalization and write the review.

A guide to understanding hybridity-the interaction of cultures.
Hybridity, The interaction of people and media from different cultures, Is a communication-based phenomenon. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century AD to its present application in the academy And The commercial press. The case studies build an argument for understanding the importance of the dynamics of communication, power, and political-economy as well as culture, In situations of hybridity. Suggesting that such an approach will serve as a useful way to examine how media work in international context, he concludes the book by proposing a new method for studying cultural mixture: critical transculturalism.
First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
This book analyzes how reality television fuelled heated polemics over cultural authenticity, gender relations, and political participation in the Middle East.
News as a cultural product has earned a place in scholarly research over the past several decades, and media scholars and sociologists have successfully looked at news for ideological content and how news may shape an audience's ideas on politics, gender, and race. But how does news influence an audience's ideas about social structure? Class and News is a multidisciplinary collection of essays examining how the news media treats or neglects this structure in everyday reporting. Are certain stories chosen for their appeal to the upper or middle classes? Are stories of interest to lower class readers/viewers avoided? How are issues of social order reported or reflected in stories that aren't about class? This in-depth work will be a valuable resource for students, scholars, and general readers interested in the dynamics of class and news in the United States.
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.