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Best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of large datasets. Human-centered data science is a new interdisciplinary field that draws from human-computer interaction, social science, statistics, and computational techniques. This book, written by founders of the field, introduces best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of very large datasets. It offers a brief and accessible overview of many common statistical and algorithmic data science techniques, explains human-centered approaches to data science problems, and presents practical guidelines and real-world case studies to help readers apply these methods. The authors explain how data scientists’ choices are involved at every stage of the data science workflow—and show how a human-centered approach can enhance each one, by making the process more transparent, asking questions, and considering the social context of the data. They describe how tools from social science might be incorporated into data science practices, discuss different types of collaboration, and consider data storytelling through visualization. The book shows that data science practitioners can build rigorous and ethical algorithms and design projects that use cutting-edge computational tools and address social concerns.
Best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of large datasets. Human-centered data science is a new interdisciplinary field that draws from human-computer interaction, social science, statistics, and computational techniques. This book, written by founders of the field, introduces best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of very large datasets. It offers a brief and accessible overview of many common statistical and algorithmic data science techniques, explains human-centered approaches to data science problems, and presents practical guidelines and real-world case studies to help readers apply these methods. The authors explain how data scientists’ choices are involved at every stage of the data science workflow—and show how a human-centered approach can enhance each one, by making the process more transparent, asking questions, and considering the social context of the data. They describe how tools from social science might be incorporated into data science practices, discuss different types of collaboration, and consider data storytelling through visualization. The book shows that data science practitioners can build rigorous and ethical algorithms and design projects that use cutting-edge computational tools and address social concerns.
The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity.
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Machine learning applications perform better with human feedback. Keeping the right people in the loop improves the accuracy of models, reduces errors in data, lowers costs, and helps you ship models faster. Human-in-the-loop machine learning lays out methods for humans and machines to work together effectively. You'll find best practices on selecting sample data for human feedback, quality control for human annotations, and designing annotation interfaces. You'll learn to dreate training data for labeling, object detection, and semantic segmentation, sequence labeling, and more. The book starts with the basics and progresses to advanced techniques like transfer learning and self-supervision within annotation workflows.
This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users. Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user-understanding functionalities for anyone needing such insights.
This book synthesizes existing research on human-centered data discovery, as well as the recommendations which exist for supporting the design of sustainable, user-centered data search systems. While information-seeking in various settings has been well-researched within computer and information science, not much is known about human-centered data discovery, or how people discover, understand and interact with data that others create. This is particularly relevant given the ever-increasing amounts of data being produced and made available, and the creation of data-specific discovery tools and systems. This book examines how people find the data they need, which search strategies and tools they use, how they understand data, and how search systems can be better designed to meet people’s needs.
Increasingly, human beings are sensors engaging directly with the mobile Internet. Individuals can now share real-time experiences at an unprecedented scale. Social Sensing: Building Reliable Systems on Unreliable Data looks at recent advances in the emerging field of social sensing, emphasizing the key problem faced by application designers: how to extract reliable information from data collected from largely unknown and possibly unreliable sources. The book explains how a myriad of societal applications can be derived from this massive amount of data collected and shared by average individuals. The title offers theoretical foundations to support emerging data-driven cyber-physical applications and touches on key issues such as privacy. The authors present solutions based on recent research and novel ideas that leverage techniques from cyber-physical systems, sensor networks, machine learning, data mining, and information fusion. Offers a unique interdisciplinary perspective bridging social networks, big data, cyber-physical systems, and reliability Presents novel theoretical foundations for assured social sensing and modeling humans as sensors Includes case studies and application examples based on real data sets Supplemental material includes sample datasets and fact-finding software that implements the main algorithms described in the book
The daughter of a Chilean father and a Filipina mother, Cecilia Rodriguez Aragon grew up as a shy, timid child in a small midwestern town during the 1960s. Targeted by school bullies and dismissed by many of her teachers, she worried that people would find out the truth: that she was INTF. Incompetent. Nerd. Terrified. Failure. This feeling stayed with her well into her twenties when she was told that “girls can’t do science” or “women just don’t know how to handle machines.” Yet in the span of just six years, Cecilia became the first Latina pilot to secure a place on the United States Unlimited Aerobatic Team and earn the right to represent her country at the Olympics of aviation, the World Aerobatic Championships. How did she do it? Using mathematical techniques to overcome her fear, Cecilia performed at air shows in front of millions of people. She jumped out of airplanes and taught others how to fly. She learned how to fund-raise and earn money to compete at the world level. She worked as a test pilot and contributed to the design of experimental airplanes, crafting curves of metal and fabric that shaped air to lift inanimate objects high above the earth. And best of all, she surprised everyone by overcoming the prejudices people held about her because of her race and her gender. Flying Free is the story of how Cecilia Aragon broke free from expectations and rose above her own limits by combining her passion for flying with math and logic in unexpected ways. You don’t have to be a math whiz or a science geek to learn from her story. You just have to want to soar.
This book synthesizes existing research on human-centered data discovery, as well as the recommendations which exist for supporting the design of sustainable, user-centered data search systems. While information-seeking in various settings has been well-researched within computer and information science, not much is known about human-centered data discovery, or how people discover, understand and interact with data that others create. This is particularly relevant given the ever-increasing amounts of data being produced and made available, and the creation of data-specific discovery tools and systems. This book examines how people find the data they need, which search strategies and tools they use, how they understand data, and how search systems can be better designed to meet people’s needs.