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Anyone smart enough to hold down a responsible job in these highly competitive days of specialization can learn to write successful business letters. And it doesn't take five or ten months to learn how, either. It can be done in just 15 days, in only three weeks of five days each. This book will show you how. If you are the kind of person who doesn't want to waste time, who wants to learn how to improve his correspondence quickly and surely, you are the precise person this guide is written for. Ordinarily, books on business letters are organized according to "types" of letters, as if a special technique had to be learned to write each different type. That is not true! There are basic, fundamentals that are common to all types of letters. Learn them and you will be well on your way toward knowing how to write effectively any "type" of letter. Before you can hope to write a successful letter, you must think friendly, forceful thoughts, and you must develop friendly, forceful attitudes toward your reader. The first week's study, the first five days, will give you the fundamental attitudes that you need before you can improve your business letters. Next you will learn how to put your good attitudes or intentions into practice in your business letters. You will learn the necessary skills that will enable you to get across to your reader precisely what you intend to say. The second and third weeks' study, the last ten days plus the conclusion, will show you how to write more friendly, forceful - more successful - business letters. Invest just three weeks of your time, please. Each day read once, twice, three times, if you will, one day's study. Each day presents just one important new idea summarized by the title of that day's study. Read over and over the examples until these letters become a part of your own thinking and feeling. When you have digested that day's thought, go to the next, and so proceed through the entire book. And try to put into practice in each letter you write every principle you learn. If you will do this, you will, at the end of only 15 days, be writing really successful letters.
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
With hundreds of ready-to-use model business letters that you can adapt for your own business correspondence! These clear, easy-to-follow sample letters cover the most important type of business correspondence: Proposals and requests for bids or information Claims, complaints, and policy statements Sales and solicitation letters And many more! They'll make your business communications quicker, easier, and more efficient by showing you how to create outstanding letters that get your point across—and get results you want. Effective phrases • Clear terminology • Proper format
This is a new release of the original 1953 edition.
EFFECTIVE LETTERS IN BUSINESS by ROBERT L. SHURTER. Preface: This book is infeqjfed to present the fundamental principles of the major types of biismesS letters and to assist the student or correspondent in learning these principles by numerous examples and exercises. It grew out of a conviction that there is a need for a comparatively brief text whose scope would be halfway between the sketchy handbook with its Do's and DonYs in boldface type and the encyclopedic volumes of six or seven hundred pages covering every conceivable prob lem in business correspondence. In fairness to readers or to students of this textbook, it seems best to outline the beliefs that color its tone. First, there is no mention in these pages of business English; the point of view that results in the production of books on engineering English, the English of business, and eventually if the trend goes to its logical conclusion mortician's English finds no sympathy in these pages. There are only good English well adapted to its purpose and occasion and poor English. The person who can write good English will soon find that the same basic principles of writing apply in business, engineering, and other fields. There is no escaping the inexorable connection between clear thinking and clear writing, and breaking up the English lan guage into separate compartments is merely a delusion* What is needed is a knowledge of the purposes, forms, and methods most acceptable in correspondence. This textbook attempts to provide that knowledge. Second, it seems rather trite to say that the business letter is one of the most widely used forms of writing in the twentieth century. Yet that fact needs emphasis, for, paradoxically enough, our schools and colleges devote more time to such types of writing as the research paper, complete with the scholarly paraphernalia of footnotes and bibliographies and knee-deep in ibids. and op. cits., than to more widely used forms of writing. The research paper has its place, but for every person who will find occasion to write a research paper there are certainly a thousand who will be required to pro duce effective business letters. For that reason, this book is colored by the conviction that learning to write good business letters is a highly important aspect of a student's education and, furthermore, that the letter offers as much opportunity for originality, good organization, and creative ability as any other form of writing. For kind permission to reprint materials in this book, the author is indebted chiefly to two sources: first, to the Dartnell Corporation of Chicago, publishers of the Office Administra tion and Better Letter Bulletin; second, to Letters, the mag azine of The Wolfe Envelope Company of Cleveland, and to its editor, H. Jack Lang. Finally, to Mrs. Margaret C. Gar retson, for her great help in preparing the manuscript and to David M. Rein, for his assistance in proofreading, the author wishes to express his appreciation. ROBERT L. SHURTER. Contents include: PREFACE: v EDITOR'S INTRODUCTION ix INTRODUCTION i I What Is an Effective Letter? 3 II The Form of the Letter 17 III Business Jargon 47 IV Making Letters Easy to Read 58 V Inquiries, Answers to Inquiries, Orders 74 VI Claim and Adjustment Letters 94 VII Credit Letters 1 1 5 VIII Collection Letters 137 IX Sales Letters 163 X The Application Letter 188 INDEX 2 2 1 vi i Editor's Introduction In many respects this treatment of a most important sub ject is unique. N
Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success-no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: * Sales, marketing, and public relations * Customer service * Human resources * Credit and collection * Letters to vendors and suppliers * Confirmations, requests, and replies * Permissions * And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive-and now extensively updated-this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.