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Battle-tested strategies for marketing your product or service to victory!
When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained. Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches. Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars.
LIGHTNING PROMOTION ”””””””””””””””””””””””””””When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained. Defensive plays are designed to sack the quarterback or close holes that would al ow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches. Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars. When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more. Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of al Internet marketing and in every niche. Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want your customers on their lists. Your list and your competitor’s lists may wel contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors. So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word... unique! You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from you competitors. If you simply send out a marketing email advertising a product or service that you are an affiliate marketer for, you need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are. You have to do something to make sure that your customers buy from you...you have to be unique. There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort. Visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know you and trust you, they buy from you. They will buy from you even is your competitors are offering a better deal or more incentives. People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing. Credibility makes you unique.
A proven path to success for anyone seeking financial freedom in today’s challenging world Discussing everything from effective budgeting to breaking into the lucrative and fulfilling world of self-employment, nationally renowned cash flow expert Fred Rewey addresses the financial problems everyone faces and then offers a practical guide to turning the corner from paying everyone to getting paid instead. People can find themselves so bombarded by bills, from credit cards to mortgages to college tuitions, that they find it impossible to focus on truly solving their money woes, once and for all. Winning the Cash Flow War provides readers with tools and knowledge they need to fight back. His unique step-by-step battle plan reveals how anyone can dramatically transform their attitude about finances, and shore up their monetary well-being, by learning to see money not so much as a goal but as a tool—a tool of self-empowerment that virtually anyone can master. Fred Rewey is one of today’s most sought-after speakers on entrepreneurism and financial success. President of the American Cash Flow Association and publisher of the American Cash Flow Journal, Rewey is seen by millions each month on television, and has helped people at all financial levels take control of their lives and turn their cash flow into a net positive.
Smart business leaders and managers know that companies with excellent processes get better results. Yet, most companies fail to follow a proven process or system for marketing on the Internet. Winning the Website War introduces business leaders to a Four-Step Process for getting results from their web marketing efforts. Discover how a company website and the Internet can drive success or failure when it comes to increasing sales, getting more leads, and retaining customers and clients.
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Written by Matrix Thompson & Sarika Khambaita and published by the Pamper Me Network, " Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil” is the final installment in “The Greatest Con In The History Of The Human Race" ebook series. The three part series takes a fresh look at social networking, crowd funding & Internet-based marketing systems, with a focus on teaching individuals and small business owners how they can level the playing field, share in the bounty the Internet offers and market like multinational corporations. Who Is Winning The Social Media and Crowd Funding War : The Battle For Good Vs Evil quickly summarizes the lessons learned in Volume I and Volume II of “The Greatest Con In The History Of The Human Race”—by drawing upon case studies of two of the largest social media networks and their very different approaches to interacting with their users. One social media network designs, implements and deploys collaborative strategies for users that creates opportunities for everyone, and the other develops collaborative strategies to create wealth for a few. While the “The Greatest Con In The History Of The Human Race” ebook series is extremely critical of some Internet business models and Internet entrepreneurs who are described in “Volume I” as the “Forces For Good” and the “Forces For Evil”, Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil attempts to demonstrate that it is indeed possible to engage all Internet users to share in the bounty that the Internet and new technologies offer by supporting socially responsible marketing strategies. We hope that you read all three ebooks with an open mind, and implement some of the ideas to: · Combine your social power with the crowd to market virtually any type of product or service; · Launch more innovative marketing strategies that benefits not only your business but the entire community; · Insure yourself against failure by joining social media networks powered by Social Rewards technology; · Grow your business while helping others to succeed. And for crowd funders, we hope you use the secrets you discover to: · Combine your personal network with that of millions of social influencers to make virtually anyone successful and create generational wealth; · Launch more successful crowd funding campaigns; · Share in the success of competing crowd funding campaigns; · Earn rewards & related bonuses when other crowd funders build their teams. · Reward donors & fans for supporting crowd funding projects, FOREVER; · Share in the revenues realized as crowd funding portals grow; · Share in ongoing sales generated from products pre-sold on a crowd funding platform; · Promote crowd funding campaign to the mass media and, or general Internet community; · Recruit and reward donors; · Enhance donor & fan acquisition with powerful viral marketing tools.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all "good" shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters. At one time I had 10 employees. One day I put a client on Google Adwords_, those small, three-line text ads on search engines. You only pay when someone clicks to your website. Then I put another client on Google Adwords, then several more. Soon I realized that I was able to get far better results for my clients all by myself using Google Adwords than with all my employees using a full arsenal of marketing tools. I never looked back. While paying only when you get a click sounds good, the other side of that coin is that a click costs money. A click is not really a lead, it's just a visit to a website. I realized it would be great if there were a way to reduce clicks from less effective searches and focus on those keywords most likely to result in a lead. Then I discovered BlueRaptor, a technology that made it easy to put my advertisers not just on Google, but on all the major search engines with a single campaign. It alsotracked actual leads! Not just clicks, but phone calls, email requests, downloadsany action taken by prospects! This was a major improvement! Since real leads could be tracked, it was also possible to see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return on investment. Not being a big risk taker when it comes to my clients' money, I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management system. Every one of my clients improved their resultsmost saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads. You've probably never heard of BlueRaptor. But it's time you did. This guide will help you successfully utilize this incredible shortcut to pay per click advertising.
The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.