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How to Succeed in the Cannabis Industry (3rd Edition) is a top-selling workbook for professionals, contractors and entrepreneurs looking to transition their skills into the legal cannabis industry. This book provides a step-by-step explanation of current opportunities in the industry whether you want to build a side hustle or launch an empire. Access 95+ self-assessment questions and exercises to determine the best place to enter the market based on your skills, resources and talent! Learn insider tips & tricks from an industry pioneer already capitalizing on the fastest growing global industry. Avoid the common misconceptions and mistakes that waste valuable time and money. Foreword written by Roz McCarthy, Founder & CEO of Minorities for Medical Marijuana. Customer Reviews "Dasheeda has helped me synthesize how all of my experiences and passions can be married together for this industry." -- Vanessa J., Oakland CA "Dasheeda has simplified a complicated process and made it so that you don't have to reinvent the wheel to enter this industry." -- Bonniewell G., Trenton, NJ "This workbook has helped because it actually provided a guide to the industry outside of growing and retail." -- Cassandra O., Atlanta GA ABOUT THE AUTHOR Dasheeda Dawson is The WeedHead(TM)​ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the "rebranding" of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria's Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).
So you want to be a Cannabis millionaire? In this book, 50 industry insiders share what it takes to succeed in the weed business and generate High R.O.I. In the follow up to his best-selling The Entrepreneur's Guide to Cannabis, Cannabis Business Coach and award-winning Cannabis entrepreneur, Michael Zaytsev shares the strategies and tactics that transformed him from an idealistic 24-year-old with absolutely no knowledge of Cannabis-except how to consume it-into one of the Cannabis industry's most consistently innovative, influential, and effective leaders. The Cannabis Business Book features interviews and insights from 50 industry leading insiders, including: Founder and Owner of California's largest medical dispensary (Steve DeAngelo) Investors funding the biggest deals in Cannabis business (Emily Paxhia, Asher Troppe, Alain Bankier, Scott Greiper) Chief Mentor for the world's largest network of high-net-worth Cannabis investors in the world (Francis Priznar) Renowned Cannabis grow expert and Senior Cultivation Editor of High Times magazine (Danny Danko) Attorneys who helped craft the laws that legalized Cannabis in Colorado, Florida, and Massachusetts (Brian Vicente, Ben Pollara, Shanel Lindsay) Entrepreneurs in all facets of the industry, from edibles to software and everything in between Trailblazing pioneers in activism who paved the way for legal Cannabis business and many more! Readers can expect to learn: Why Cannabis business represents an unprecedented once-in-a-lifetime opportunity for wealth creation and social impact How to take advantage of that opportunity Whether or not the cannabis business is right for you (it's not for everyone...) How the Cannabis industry is unique from every other industry in the world The mindset, leadership principles, and best practices of highly successful Cannabis entrepreneurs How to raise money for your Cannabis business How to build a potent and supportive Cannabis network The most common mistakes Cannabis entrepreneurs make and how to avoid them and more! Michael Zaytsev, or Mike Z, is the Founder of High NY -one of the world's largest marijuana Meetup communities. He has produced Cannabis education and networking opportunities for thousands of people. He is also the Founder of The New York City Cannabis Film Festival, the Cannabis Media Lab, & the High Tech Hackathon. Michael Zaytsev's writing has been published in Entrepreneur, Forbes, International Business Times, & more. For more information or to contact Mike Z, visit www.MichaelZaytsev.com
An in-depth look at 7 real-life medical cannibis center founders revealing their marketing, financial and operational tips. Includes interviews, shedding light on the secrets of overcoming the immense challenges associated with opening an MMJ dispensary.
Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company
What happens when corporate culture takes over counterculture? This book explores the contradictions present within the cannabis industry from a business and policy perspective. Despite the unique culture surrounding cannabis, this new industry follows the same economic principles as does any other agricultural product—that is, it would if the federal government allowed it to. Four distinct challenges prevent the cannabis industry from becoming fully legal and federally regulated in the United States, equivalent to the alcohol, pharmaceutical, or tobacco industries: federal regulations counter to state laws, an unfriendly financial system, a U.S. attorney general bent on keeping the drug war running, and Prohibition's 70-year-old legacy of distrust between legalization advocates and opponents. Policy, however, is changing. Already the world's most heavily consumed illicit drug is in the midst of an international transformation. Globally, a new international trade market has emerged from efforts to legalize it for medical or recreational use, and in the United States, the nascent cannabis industry has acquired lobbyists, well-financed industry kingpins, an extensive ancillary industry, and taxation. The Business of Cannabis explores these issues in depth and contextualizes U.S. drug policy at a time when lawmakers across the nation are deciding which way to lean on the issue.
Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed. Plus, this kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
The most comprehensive and easy-to-understand guide to starting and running a marijuana business. Legal marijuana is one of the fastest growing industries on the planet, and aspiring entrepreneurs are chomping at the bit to get in on the "green rush". However, while starting any new business can be challenging, starting one in an emerging field with a new and changing legal landscape can be downright daunting. But whether your ambition is to start a grow facility or cannabis dispensary, Idiot's Guides: Starting & Running a Marijuana Business will help you navigate this complex industry with careful planning and special considerations to make the most of your new venture. In this comprehensive overview, you get: • Best practices for securing locations and permits, dealing with the financial restraints from the U.S. Government, and managing all of the day-to-day aspects of running a business. • Insights on the legal challenges from state-to-state and how to navigate them to maximize earning potential. • Expert advice on locating cultivation/dispensary sites, creating a business plan, securing finances, training staff, dealing with security measures, paying taxes, and offering medical patient counseling. • Marketing strategies to ensure the business grows and operates legally and effectively. • Checklists for any owner and manager to incorporate in their business and training to ensure all systems are covered.
As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws. The Cannabis Business clears the confusion around topics such as the distinction between hemp and cannabis and why it matters for consumers and regulators, why CBD isn’t completely legal in the U.S., why and how states differ in their licensing processes, and how deal structuring is impacted by state regulations. Written by attorneys from the nation’s leading cannabis law and policy firm, this comprehensive primer on all things cannabis law is a must-have for anyone seeking to understand the major practical legal issues facing the cannabis industry in the U.S.
The legal marijuana (or cannabis) industry has grown exponentially since California first legalized the herb for medical use in 1996. In fact, combined marijuana retail and wholesale sales reached $2.7 billion in 2014, according to the ArcView Group, a marijuana business investment, and research firm. The legal marijuana industry offers numerous opportunities for entrepreneurs willing to wade through a complex and ever-changing web of laws and regulations.This book covers the basic steps and legal considerations involved in business owners setting up a cannabis business.
IN THIS BOOK, I WILL COVER THE MOST IMPORTANT ASPECTS OF STARTING A MARIJUANA/CANNABIS BUSINESS, AND PROVIDE ALL THE TOOLS NEEDED TO SUCCEED IN THE LUCRATIVE FIELD. -How to find a location that meets the "Accessibility, Visibility, and Traffic" requirements for a successful cannabis/marijuana dispensary.-A checklist of the 8 most critical tips for finding the best location for your cannabis business, and a breakdown of your lease, operational and space costs.-A detailed overview of the various varieties of marijuana, cannabis and hemp products, the forms they come, and how it is consumed.-A Listing of State-By-State (And Federal) Cannabis Laws and Penalties that you need to know about.-What you need to know about electrical, lighting, wattage, and temperature requirements for your cannabis dispensary.-You'll learn what THC, CBD, CBN, and other terms used for Marijuana, Cannabis and Hemp mean.-Dispensary operations checklist and licenses required to operate a marijuana dispensary. What to look for, and how to make sure you have all your documents, licenses and permits in place before you open up. -Learn about zoning restrictions on where you cannot open your Cannabis business, and areas you need to avoid.-Developing a fool-proof business plan that ensures success-What Marijuana products sell the best, and ones that will get you started on the path to success-An overview of various types of legal structures for your business, and what might make the most sense for your operation.-An easy to follow guideline on obtaining the necessary business occupational licenses, permits, insurance coverage and other necessary paperwork needed to start a cannabis/marijuana dispensary business. -A step-by-step process for recruiting staff and working with contractors, cannabis growers, sub-contractors, and freelancers.-Creating a winning sales and marketing plan that generates leads and targets the right customer for your business.-Developing a Go-To-Market strategy that gives you an advantage in the market. -BUSINESS WEBSITE - (VERY IMPORTANT) I will discuss in detail what you need to know about setting up a highly optimized website for your business that can generate traffic organically and provide new business leads. THE CRITICAL ITEMS DISCUSSED IN THIS CHAPTER ARE: oSearch Engine OptimizationoSocial media campaignsoHow to pick the best website domain nameoGetting the best hosting packageoOptimizing keywords and descriptions on your websiteoMuch more.... -Financials - What you need to know about Income and Profit for a business. Making sense of the numbers-What you need to know about local, state, federal and country cannabis/marijuana laws so that you always stay compliant.-Listing Of State-By-State (And Federal) Cannabis Laws And Penalties-Business financing and obtaining working capital options like the SBA, crowdfunding, family and friends. -How to hire, train and groom employees that will be loyal to your business.-How to nurture and care for your plants and products so they stay healthy, fresh, and vibrant.