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Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
This is a careful step by step guide to small business ownership.
Originally published in 1977 by Contemporary Books.
If you are like most business owners and leaders today, you feel stuck working constantly “in” your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream process offers an easy-to-follow strategic planning and talent development methodology that leads to real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question: Why will a customer choose you over a competitor? Steve’s unique planning methodologies address the business fundamentals of strategy and talent concurrently, because optimizing both leads to individual, team, and organizational performance breakthroughs. Using the unique code found in the book, you will have access to a detailed online assessment that clearly identifies your behavioral style, workplace motivators, and soft skills. Applying the assessment within your teams creates a foundation for a talent management system to help you develop and retain the people you need to implement your strategy. Utilizing the tools and templates on the website, you can implement the process into your organization by following the inspiring true story of Connecting Cultures. Over ninety percent of Steve’s hundreds of clients experience an increase in sales and profits in the first year after completing the process. Those same results and the process to create them are now available to you. It’s time to stop selling vanilla ice cream.
A new how-to recipe book for the ice cream artisan or home ice cream junkie who wants to make the world's best ice cream, gelato, sorbet, or water ice Incredible Ice Cream is a new comprehensive frozen dessert recipe book that will help anyone whose objective is to make the best ice cream imaginable either on a professional level or at home. Written by well-known ice cream author Malcolm Stogo, this book has the most incredible ice cream recipes for an "out-of-the-box" approach to creative ice cream making. It offers easy-to-read chapters on everything one needs to know to build an ice cream production room or simply make the best ice cream at home. This book has chapters on over two hundred of the newest most creative recipes for ice cream, gelato, sorbet, and Italian ices, plus a chapter on the preparation of ice cream cakes.
This volume is at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, nov- elties and many other kinds of frozen desserts. In dozens of longer entries and short essays, as well as with original quantitative tables and graphs, the authors explain the chemistry and controllable variables of all phases of ice cream production, e.g., dairy and non-dairy ingredients, crystallization, overrun, equipment, coloring, test and tasting protocols and much more. With its helpful system of cross-referencing, the book offers step-by-step details on what must be done to create high-quality, successful products - with pointers on how to avoid dozens of specific defects that can occur during manufacturing, such as icy texture and sandiness. The authors also offer original information for ex- tending product lines and creating new (e.g., health-oriented and hybrid) products.
A worldwide guide to ice cream destinations, a collection of stories, and inspired recipes based on 60 ice cream shops across eight countries. From California to Taiwan to Argentina to Italy. Jennifer Ng, a lifelong ice cream lover, chronicles visits to a dairy plant, the island where ice cream supposedly originated, and conversations with ice cream makers. She meets former pastry chefs, Gelato University students, and fellow ice cream lovers. Jennifer seeks to answer the question: why is ice cream so special for so many of us?