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ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate Jonathans results speak for themselves. He carries a listing inventory of 35 to 40 listings in the countrys worst market. Take notice to that type of production! Rich Casto Founder of Rich Casto & Company, one of the nations top Real Estate Trainers & Coaches, with over 35,000 clients. How to Sell Homes in a Tough Market is chock full of great tips not only for new agents but probably even more so for experienced agents who were used to doing things the old way. Its a fun book, easy to read, and will jump-start your real estate career. The tips are practical and spot on. Real estate today is hard work and Jonathan Goforths book highlights the importance of desire, prioritizing, consistent prospecting and the daily attention needed to be successful in the business today. Diane Ruggiero, RCE, CAE CEO - Kansas City Regional Association of REALTORS & Heartland Multiple Listing Service Jonathan writes, Your COI (Community of Influence) is the most powerful thing you have in this business. I agree wholeheartedly. The most powerful thing about How to Sell Homes in a Tough Market is that Jonathan IS selling homes in a tough market who better to learn from than someone who is doing it at a high level! This book is a valuable tool for every agents toolbox! Michael J. Maher The Maher Team, LLC - Realty Executives of Kansas City National Best-Selling Author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals "Jonathans hard work and great follow-up systems have placed him in the top echelon of realtors. His straight forward advice is laced with hilarious stories. A 'must read' for rookie agents and also for experienced agents needing to jump start their sales."
Selling a home in a tough market is different than at any other time. Sellers can't afford to make mistakes that cost them a buyer. This book offers step by step instructions from preparing the home to sell, to pricing, and marketing the home. Preparing the home for sale is a key component of the process and an area in which a seller can do too little or too much, often with negative consequences. Pricing correctly for the market is a challenge any time but in a tough market a seller has to know what tools to use to get accurate information with which to make pricing decisions. Marketing must be designed to make the home stand out in a larger inventory of competing homes for the smaller number of buyers. The advantages and pitfalls are all laid out with suggestions on how you can be a successful "For Sale By Owner". There is also information on how to select the right agent and company that will do the best job for you. This guide details every step necessary to sell a home in the toughest market in decades. Proven techniques that will sell YOUR home - NOW!
In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective tactics to get your house sold fast— no matter how bad the market is.
The perfect resource for anyone interested in selling a house--particularly in a soft, recessionary real estate market. This unique guide explains everything a home owner needs to know from start to sale, with special emphasis on tactics that work in a tough market. Includes an extensive glossary of real estate terms.
Providing practical and legal information on selling a home in a down market, the authors include the most recent economic legislation and cover such topics as knowing whether the price is right; hiring professionals; how to set a house apart from the pack; how and when to consider other options, including renting; and negotiating the sale. 15,000 first printing. Original.
Invaluable advice, tips, and guidelines for selling your home the affordable way--yourself With the high commissions being charged in today's housing market and the convenience of the Internet as a selling tool, many Americans find it more affordable to sell their own homes. This new edition of the indispensable home seller's how-to guide can save you thousands of dollars in real estate fees and commissions by showing you how to successfully market, negotiate, close, and wrap up the sale of your home-without paying a broker's high fees. Updated and revised to reflect all the latest trends in real estate, this popular classic takes you through the ABCs of doing it yourself-from making a plan to making a profit when you close. Selling your own home can be tricky; this Fourth Edition provides all the tools and advice you need to save on fees, with: * Worksheets, checklists, sample contracts, and other helpful documents * New chapters on seller financing and second mortgages * The latest tax law changes that affect home sellers * Tips on how to get a buyer to assume your existing mortgage * Guidance on using the Internet to sell your home * Information on using land sale contracts, contracts for deed, wrap-around mortgages, and all-inclusive trust deeds (AITDs) With its step-by-step guidance and its wealth of helpful tools, How to Sell Your Home Without a Broker will help you find a buyer as quickly-and cheaply-as possible.
Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.
"Using Tom's techniques, I went from being just an average agent to making $90,000 . in one month!!!" -Bruce Maxon, Prudential Realty Whether you have worked in real estate for some time and are producing average earnings or you are already a top producer, Successful Real Estate Selling: How to Make Big Money Even in Bad Markets can show you how to double your production and generate the same results in half the time. Author and former real estate broker Thomas Mourning guides you through the process of selling real estate and discusses how to avoid mistakes, increase your sales earnings, and work toward results. Successful Real Estate Selling shares Mourning's basic keys to success on such topics as the following: - Prospecting for motivated clients - Coordinating open houses - Searching for legitimate referrals - Working with builders - Handling seller price objections - Negotiating and presenting an offer - Closing the deal Mourning uses many personal, real-life examples to provide you with the how-to specifics he's learned in more than twenty years of award-winning real estate sales and management. Let Successful Real Estate Selling be your guide to a lucrative real estate career!
Urgency is the key component to a strong market, but in tough markets, sales counselors must create that urgency. Fortunately, Jason Forrest has the method for tapping into this high-powered emotional resource! Based on the principle that every homebuyer's desire is "to improve their life," Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market. Creating Urgency will revitalize your sales philosophy!
This book is a must-have for any individual looking to effectively sell their home for the best price. Put your home at the head of the market with the help of Laura Riddles expertise. Riddle, a Masters-level, award-winning real estate broker, walks today's home sellers through everything they need to know to get the best price in today's real estate market. Laura guides readers through the basics of the home selling process. Readers will learn how to determine the value of their home, prepare the home to be sold, stage the home inside and out, know when the time is right to list the home, plan for showings and open houses, accept an offer, and ultimately sell for top dollar. A firm believer in making your home stand out to sell faster by assisting potential buyers through the complicated loan process, the book carefully compares loan options, from low down payment FHA, and 0% down payment USDA, and VA loan programs, allowing readers to choose the loan that works best for their successful sale. Also covered are different Buyer Down Payment Assistance Programs, making this a complete guide to give you everything you need to put your house up for sale. Sell Your Home Now also includes timely information for sellers including resources on: Short sale versus Foreclosure options, Foreclosure prevention programs, The Homeowner Affordability and Stability Act passed in February 2009, and Loan modification options. This complete guide includes information about: selling techniques for selling up to 80 percent faster, and advertising to sell for 15-20% more, and where to list your home online to get the most exposure. Plus the book has a section on staging the home for the quickest sale in order to gain an advantage over other homes (particularly foreclosures) in your neighbourhood. Tips are given on common mistakes home sellers often make that could hinder your efforts so thoughtfully included are sample real estate contracts, titles, and home inspection reports. Selling the home For Sale By Owner? All of the information the book contains is exceptionally helpful to the do it yourselfer, plus, Laura has included case studies from agents and sellers around the country to provide readers with proven tips and tricks for selling a home in the quickest time possible and for the most money.