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This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.
China's cross-border e-commerce industry has demonstrated stable and rapid development thanks to the implementation of appropriate policy support and the progressive establishment of e-commerce platforms. The industry's prosperity suggests unique advantages of cross-border e-commerce, which are a result of promoting industrial transformation and accelerating economic restructuring. Due to asymmetric information and insufficient data, little research has been conducted on the current status and the trends of the industry as well as the magnitude of risk in cross-border e-commerce. Using the cross-border e-commerce hosting service database of BizArk, the present study has constructed an index for China's export e-commerce prosperity and magnitude of risk which reveals that the industry: (i) generally presents a tendency of solid growth; (ii) has had a relatively stable situation for logistics facilitation but a drastic fluctuation in customs facilitation; (iii) has gradually shifted to competing for cheaper and more efficient marketing techniques as well as channels; and (iv) has experienced a remarkable amelioration of risk magnitude.
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
On the back of the emerging trend in global cross-border e-commerce, Chinese crossborder online shopping has exhibited extraordinary growth. This phenomenon provides Korean manufacturers and e-commerce platforms with invaluable opportunities to expand into a broader market via e-commerce exports. Accordingly, future strategies should focus on attracting new Chinese consumers, building a powerful brand image and improving product quality and post-purchase services, while taking full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts such as improving e-commerce export statistics, simplifying logistics and clearance procedures, and building Chinese consumers' trust.
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
China is the world's leading e-commerce market with food and beverages an important part of this. Furthermore, it is an important destination for EU agri-food exports in general, and increasingly so for these products sold through e-commerce. These products are typically sold on major Chinese platforms after passing through bonded warehouses and most commonly use a Business-to-Consumer model. The outlook for EU agri-food products sold through e-commerce is positive, with economic and social drivers having a particularly strong impact on this specific market. Dedicated rules which facilitate e-commerce exports to China are also important for certain agri-food products. Consequently, various EU agri-food products show potential for further sales to China through e-commerce, with healthy/organic products, baby food, alcohol, Geographic Indications (GIs) and pet food showing particular potential. Despite this potential, there is a range of challenges that e-commerce exporters to China face with smaller producers particularly affected by these. The model used, Business-Consumer or Business-Business-Consumer can exacerbate some difficulties while minimising others. There are a range of EU and Member State level initiatives that help overcome some of these challenges, and many of these are used by competitor countries as well. Furthermore, there are various partners which can either facilitate the process or help overcome problems. That said, exporters need to reflect carefully on various aspects including notably the model they use and the partners they engage. Other countries in the South East Asia region show a lower level of potential as targets for export of EU-agri-food products through e-commerce; while some lessons from the Chinese experience are nonetheless relevant, many are not.
China is the world's leading e-commerce market with food and beverages an important part of this. Furthermore, it is an important destination for EU agri-food exports in general, and increasingly so for these products sold through e-commerce. These products are typically sold on major Chinese platforms after passing through bonded warehouses and most commonly use a Business-to-Consumer model. The outlook for EU agri-food products sold through e-commerce is positive, with economic and social drivers having a particularly strong impact on this specific market. Dedicated rules which facilitate e-commerce exports to China are also important for certain agri-food products. Consequently, various EU agri-food products show potential for further sales to China through e-commerce, with healthy/organic products, baby food, alcohol, Geographic Indications (GIs) and pet food showing particular potential. Despite this potential, there is a range of challenges that e-commerce exporters to China face with smaller producers particularly affected by these. The model used, Business-Consumer or Business-Business-Consumer can exacerbate some difficulties while minimising others. There are a range of EU and Member State level initiatives that help overcome some of these challenges, and many of these are used by competitor countries as well. Furthermore, there are various partners which can either facilitate the process or help overcome problems. That said, exporters need to reflect carefully on various aspects including notably the model they use and the partners they engage. Other countries in the South East Asia region show a lower level of potential as targets for export of EU-agri-food products through e-commerce; while some lessons from the Chinese experience are nonetheless relevant, many are not.
China’s rise to prosperity in recent decades coincided with the surge in global trade and falling protectionism. But as we are entering the third decade of the 21st century, the economic structure that prevailed in the West during the previous decades is now beginning to look very different. Global economic relationships are being redefined in the wake of the global financial crises, the recent US-China trade tensions, Brexit and the Covid-19 pandemic. However, when global trade suffers, so do local economies. In today’s economy, international cooperation and open trade are not an option, but a necessity. Trading with China is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is also a practical guide of use to anyone considering to export goods, services and technology to the Chinese market. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors. It details all relevant procedures, opportunities and challenges by industry sector and geographical region. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. Topics covered in Trading with China also include: relevant rules, regulations, documentation and management issues related to the export of different types of goods, services and technology to China.