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How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Finally make a living doing what you love. A compete and easy-to-follow system for the artist who wasn't born with a business mind. Learn how to find buyers, get paid fairly, negotiate nicely, deal with copycats and sell more art.
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Provides insight into the art business from the perspective of a gallery owner.
Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
This comprehensive book is informed by decades of experience and years of research into how to perform as a professional artist in the 21st century art world (or worlds). This book is filled with easy-to-follow instructions that will help you teach everything -- archiving work, start a mailing list, write a grant, and everything else you can think of. This straightforward book even addresses topics you may not think artists need to know about now! Consider this a handbook for teaching the business aspects of an art career. This book is written and designed to empower you to help artists understand the wild world of art careers. Syllabus and handouts included. Far too often artists find themselves having to compromise their art and their life because they were not taught accurate up-to-date methods for dealing with business situations. Because of this lack of preparedness artists miss out on valuable opportunities, financial rewards, and access to receptive audiences. This book aims to help teachers teach professional practices to artists everywhere, helping to avoid these pitfalls and get on the track to success on their own terms. Whether you are a gallery-bound artist, a public artist, an emerging artist, a hobbyist, a crafts-person, a student, or a seasoned artist in need of a tune up, this manual will help you train artists.
"Discover easy ways to locate, approach and sell art to interior designers, corporate art consultants, and other residential and commercial design professionals"--Cover.
Being a creative with a job-to-pay-the-bills is not easy. Between the lack of consideration from society in general, the ever-growing costs of living, and the demands of adulthood, it is more and more difficult to find time and energy to create.Have you ever been super excited for a project, only to lose all motivation before you finished? Have you felt so tired that you could not bring yourself to do anything artistic? Have you felt so down on yourself about not doing anything that you started to doubt you had any talents in the first place?I know these feelings, because I've had them too! I am a writer, and all along my career I've tried to find a good balance so that I could keep writing while earning a living. It was a difficult battle. I've had day jobs in several different industries, from science to theatre. I've been so burned out at times that I didn't write for months. I've felt so low about my writing that I didn't perform well in my job. I've had so little free time that I neglected my relationships and my mental health.Thankfully, these years of struggle have taught me a lot, and I decided that I should share that knowledge and experience with other artists. This is why I have decided to write this book, The Part-Time Artist.In my book, I talk about my experience and all the lessons I've learned on my path to becoming a writer. I strongly believe that these lessons can be valuable to all of you. It doesn't matter if you are a writer like me, or a painter, or an actor, or a musician, or a designer, or any other type of artists. I know we all face the same struggles!When you get a copy of the book, here are some of the things you'll get: * An easy way to build productive habits to do more art on a daily basis* The common myth about the tortured artist, and why you don't have to be one* A step-by-step guide to build a business plan for your artistic career* The best way to set goals for your creativity* A strategy to make your day job work with your art (instead of the other way around!)* And much more!Not only that, but you will also benefit from several resources and useful tools, such as a weekly planner, a budget tool, a business spreadsheet and a FREE workbook