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"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Fastest Cash-Producing Secrets Known to Man
WARNING: Read this BEFORE buying.While every single strategy, technique and concept revealed in this easy-to-follow little book are more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology of selling hasn't.For example, inside the book, there is a section on 900 numbers which appears useless until you realize it's 100% applicable to texting short codes.Anyway, in the interest of preserving the original experience, we have only removed outdated contact info and any updates have been added to the end of chapters but... even with the occasional reference to ancient technology, this book is loaded with step-by-step guidance on marketing.Techniques people are still using to make a lot of money.Here is why How To Make Maximum Money In Minimum Time is so popular.Out of necessity, Gary invented "Gun-To-The-Head-Marketing"... and... used it to write what would become the most widely mailed sales letter in history.A Letter Mailed Close To 1 Billion Times And To Almost Every Household In America Nearly 7 Times!Gary continued to defy the "experts" and industry norms and smash sales record after sales record for over 35 more years with his breakthrough copy!Halbert wrote record-smashing newspaper ads, magazine ads, web copy, direct mail pieces, infomercials, phone scripts and just about anything and everything where words are used to sell.Even more impressive, Gary wrote record-breaking advertisements in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration and more. The list goes on and on... The Gary Halbert Letter is also the first newsletter to dish out real-world advice from one of the best marketers and copywriters on Earth.Soon, all the pros started copying his headlines, bullets, closing copy, offers... and now... to this day, you see his words being used in sales copy everywhere.In fact, the beginning of Gary's famous dollar-bill letters is almost certainly the most replicated piece of opening sales copy in the world of direct-mail. Even after he passed away, TheGaryHalbertLetter.com has enjoyed a huge following and is more popular than ever for a reason. And that reason is...They Are Addictive!Gary Halbert's mark is everywhere because so many marketers around the world learned part of their craft directly from Mr. Halbert... or... they learned the business from mentors who learned their best secrets from Gary.Top ad writer Paris Lampropoulos may have put it best when he said..."In the world of copywriting,all roads lead back to Gary Halbert."And it's true!Here's just a small sample of the what's revealed inside...How to get your mail open and read! (For many savvy marketers, direct mail is actually working better today than it ever has!)The single best advantage any business owner can have! (It's so simple, yet almost everyone overlooks it.)How top pros write killer headlines, fast... and... how you can do it too!The sordid details of Gary's infamous and scandalous life... including... how he went from being a military policeman... to self-made multi-millionaire... to prison inmate... to self-made multi-millionaire yet again!What it really takes to write breakthrough promotions. (Hint: The actual writing has very little to do with it!)Why the fastest writing is often the best writing!The one secret nearly ALL top copywriters used to get to the top of their profession as fast as humanly possible!Why you should not start your sales messages with a question!How to create killer sales messages... writing a single word!Out of room to list more.
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Proven Methods for Stock Market SUCCESS! "Amy's book is a treasure trove of success stories you should read carefully - each of these investors share what could help you find the top 2% of great stocks." —William J. O'Neil, Chairman & Founder of Investor's Business Daily and author of How to Make Money in Stocks "All you need are one or two great stock in a year and you can achieve some outstanding results." —David Ryan, three-time U.S. Investing Champion Millions of investors around the world have used William O'Neil's bestseller How to Make Money in Stocks as their guide to profiting in the stock market. Now, the most successful investors explain exactly how they have used O'Neil's CAN SLIM method to generate outsized returns. Packed with tips, strategies, lessons, and do's and don'ts, How to Make Money in Stocks Success Stories gives first-hand accounts explaining the ins and outs of applying CAN SLIM in real situations, in the real market. Learn how one woman, with no financial background at all, used the CAN SLIM method to get back on her feet after losing her husband and then shortly after, losing her job; she now invests full time and travels the world. She and many other regular people who have made huge gains with O’Neil’s investing method give their first-hand insights that can help anyone who reads this book. "Anyone can become a successful investor," writes Amy Smith. "The success stories in this book will inspire you and show you how to find the market's biggest winners." Whether you're just starting out or have been in the market for years, this hands-on companion to the classic stock investing guide gives you the keys to beating the market on a consistent basis.
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Argues that smart students have a different attitude about school and learning, and offers advice on taking notes, studying, preparing for tests, and writing papers.