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Preparing business leaders with the big-picture understanding needed in order to lead sales and marketing efforts in our digitally distracted world. Written by sales and marketing expert and Revenue River Marketing's founder and managing partner Eric Pratt, How to Lead & Compete in a Digital Universe lays out the components for a hyper-digital strategy to help organizations compete for new business in the places their prospects frequent. To prepare you to lead organizational change, Eric defines the big decisions business executives face around their growth strategies in a digital marketplace. By understanding our complex marketplace, mobile landscape, and need for instant gratification you'll be prepared to lead the organization towards a successful set of strategies and tactics to help you compete in our digital universe.
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
The pace of change today is unprecedented. As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to rapid and unpredictable change, placing a premium on the ability to successfully manage new paradoxes, such as being entrepreneurial and efficient, as well as able to sense shifts and rapidly respond and secure enough stability for quality and efficiency. In short, enterprise leaders face a paradigm shift in management, and they will be forced to transform their organizations in order to survive in the 21st century. This book will provide leaders with the fundamental principles for managing a firm in the digital economy, as well as the Rendanheyi business model, developed for the new century. Finally, the book will provide leaders with a case, based on GE Appliances, on how they can effectively transform their own organizations. Foreword by Edgar Schein and Peter Schein.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
Discover how putting people first creates vibrant organizations and profound change In Leadership is a Relationship, accomplished founders and authors Michael S. Erwin and Willys DeVoll deliver an insightful collection of interviews with leaders who have succeeded by prioritizing the wellbeing of other people. Featuring fresh stories from leaders like Olympic legend Kerri Walsh Jennings, former Secretary of Veterans Affairs Bob McDonald, and visionary principal Dr. Virginia Hill, the book shows how you too can become a relationship-based leader and thrive in our chaotic, digital world. By highlighting role models from different careers, backgrounds, skill sets, and schools of thought, the authors offer readers an inspiring antidote to one of the most serious—and underreported—crises of our era: the damage that digital distractions have done to our personal relationships. The book offers: Concrete strategies for combating the depersonalization of the Information Age and strengthening our connections with other people Real stories of how people from Olympic champions to small-business owners have put people first Take-away tips for the busy reader who needs quick insight or hopes to use the book in a modular curriculum for their organization or class Perfect for anyone who wants lead both morally and effectively, Leadership is a Relationship provides a concise and convincing argument that leaders who put people first have the best chance of succeeding in the twenty-first century.
The Internet and digital technologies have changed the world we live in and the ways we engage with one another and work and play. This is the starting point for this collection which takes analysis of the digital world to the next level exploring the frontiers of digital and creative transformations and mapping their future directions. It brings together a distinctive collection of leading academics, social innovators, activists, policy specialists and digital and creative practitioners to discuss and address the challenges and opportunities in the contemporary digital and creative economy. Contributions explain the workings of the digital world through three main themes: connectivity, creativity and rights. They combine theoretical and conceptual discussions with real world examples of new technologies and technological and creative processes and their impacts. Discussions range across political, economic and cultural areas and assess national contexts including the UK and China. Areas covered include digital identity and empowerment, the Internet and the ‘Fifth Estate’, social media and the Arab Spring, digital storytelling, transmedia and audience, economic and social innovation, digital inclusion, community and online curation, cyberqueer activism. The volume developed out of a UK Economic and Social Research Council funded research seminar series.
15 Keys to Raise Children in the Digital World" is an essential guidebook that equips parents with practical strategies and expert advice to navigate the challenges of raising children in the digital age. Written by a renowned parenting expert, this comprehensive book provides a wealth of knowledge, personal experiences, and scientific evidence to empower parents in fostering a healthy and balanced relationship between their children and technology. Part 1 of the book sets the stage by addressing why this book is crucial and identifies the target audience. It emphasizes the need for parents to understand the digital world and its impact on children's development, making it a must-read for parents seeking guidance and insights in this evolving landscape. In Part 2, the author shares experiences from real parents, highlighting case studies that resonate with the challenges faced in the digital era. Through personal stories ranging from addiction to autism, electricity in the hands to bad posture, readers gain a deeper understanding of the consequences of excessive screen time and the importance of effective parenting strategies. Part 3 explores the scientific evidence and observations behind children's interactions with technology. Topics covered include human interactions and emotional well-being, the uses of screens, multitasking, neurological changes, smartphone-associated illnesses, impacts of video games, and autism. By combining research findings and expert insights, the author provides a comprehensive understanding of the effects of digital devices on children's development. The core of the book lies in Part 4, which outlines the 15 essential keys for raising children in the digital world. Each key is thoroughly explored, offering practical advice and actionable strategies. From cultivating parental patience and promoting healthy eating habits to encouraging good hygiene and restful sleep, parents will discover a comprehensive toolkit to foster their children's overall well-being. The keys also cover topics such as sitting well, boosting self-esteem, developing focus, emotional management, family time, online safety, appropriate language usage, academic achievement, encouraging other activities, and setting screen time limits for different age groups. The book even provides an example of game alternatives without screens, showcasing creative ways to engage children away from digital devices. The book concludes with a compelling summary in the conclusion section, ensuring readers grasp the key takeaways, and a bibliography that serves as a valuable resource for further exploration. "15 Keys to Raise Children in the Digital World" is a must-have resource for parents seeking to strike a balance between the benefits and potential pitfalls of technology. With its insightful content and practical strategies, this book empowers parents to create a nurturing environment and guide their children toward a healthy and well-rounded upbringing in the digital era. Keywords: raising children, digital world, parenting, screen time limits, emotional management, online safety, academic achievement, family time, technology, balanced upbringing
Get ready to be an effective digital leader, influencer, disruptor, and catalyst for change in the digital world! As a leader you need to constantly evolve to achieve sustained success. The world is being transformed by Digital. The pace of change is constantly accelerating and volatility and complexity are the new norms. Digital leaders are at the forefront of these waves of change, creating new markets and transforming traditional ones. This book is a framework and set of tools that will help you develop a deep awareness of yourself, your teams, and your stakeholders. The powerful four-step process (designed to remain relevant over time) ensures that you are embracing adversity, driving disruption, and unlocking your full leadership potential. What You'll Learn Be an influencer, disrupter, and catalyst for change in a disruptive world Know five key career recommendations from 40 digital leaders with more than 400 years of combined experience Use the four steps of the Unnatural Selection framework to facilitate your personal evolution and digital leadership success Demystify what makes people tick using the Human Full Stack, which is a model analogous to the technical full stack, so that complex behaviors are easier to understand Embody intentionality to avoid distractions and achieve what’s important—your personal evolution, growing amazing teams, and influencing stakeholders Who This Book Is For Leaders who come from a technical background or are leading technical teams/organizations and want to be a part of building tomorrow's digital world