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In this book, we’ll talk about some of the most important marketing techniques you can employ when promoting your business and its products and services. We’ll be including information on: - Building Your Brand - Creating a Great Website - The Importance of Marketing - How to Implement Online Marketing Techniques - Harnessing the Power of Social Media for Your Business - Other Ways to Market Yourself Online - How to Implement Offline Marketing Techniques
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.
This work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Have you forgotten the importance of believing in yourself and others? This book will remind you of that and show you that having imagination, creativity, and love make you strong. The author, Kazuo Inamori, was a world-renowned entrepreneur who founded Kyocera Corporation, which has brought ceramics to every continent, and KDDI, one of the largest telecommunications companies in Japan. He also lifted Japan Airlines out of bankruptcy to solid profitability as its chairman. Despite the impressive career, he has never let his successes get to his head and he has continued to work for the greater good. This book is a culmination of the answers to questions he encountered through suffering and difficulties throughout his life. This is Inamori's first book, which has sold over 25 million copies worldwide. In this book, Inamori shows us the importance of finding passion and joy in one's work, believing in oneself to overcome obstacles, and being both rational and creative at the same time. True wisdom is timeless. That's why Inamori's theories stand the test of time and remain popular among Japanese businesspeople. Whether you're a new employee, a leader of a team, or even a CEO…at each step of your life, this book will help you. 【PHP研究所】
The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Business author Fred Hess is telling all - revealing little known sources of free government help for small businesses. Everything from advice, counseling services and publications, loans, loan guarantees, financial incentives and much more, all free for the asking. Hess has just finished updating the 6th edition of his book revealing 100 of his "secret" sources for getting free help from Uncle Sam. He gives the names, addresses and details on government sources that specialize in small business assistance. "Many small businesses are eligible for free assistance, services, even loans, and grants," says Hess, "but they have no idea how or where to find this free help. Uncle Sam offers everything from advice to assistance for women business owners wanting to sell to NASA, to grants, loans, and financial incentives." Included in the sources are 100 government agencies that purchase from small businesses and government programs that offer financial help, services, export assistance, publications, free help for women and minorities, loans for teenagers, special help for handicapped business owners, etc., all listed with names, addresses, telephone numbers and descriptions for easy reference. New in this 6th edition is live website links that can take you directly to the referenced site being discussed.
How to use Instagram to increase your business Instagram is an engaging and fun way to visually share your favorite moments with your community. Primarily a mobile social network, you can easily take a picture or video with your smartphone, choose a filter and edit your post, and then share with your followers. Instagram was founded in October 2010, acquired by Facebook in 2012, and has since grown into a huge social network. Teens and adults between the ages of 18 and 29 make up Instagram’s largest demographic. Marketing on Instagram With over 95 million photos and videos shared per day,businesses of all sizes can use Instagram to connect with their community and share their brand personality, culture, and products. Users can explore and discover new content based on hashtags, geotags, and mentions. Brands can then follow users back and engage with them by liking or commenting on their posts. For sales and marketing teams, Instagram is a great medium for previewing or highlighting the newest products, services and trends, or for promoting the latest digital campaign. Instagram also encourages user-generated content, making it an effective platform to host fan photo or video contests. Additionally,Instagram lets users post their photos to third-party social networks, giving images the potential to be shared more broadly.
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Explores globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political.
Expand your business with the 80/20 rule! This book is a practical and accessible guide to understanding and implementing Pareto’s Principle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand Pareto’s Principle and how to identify the 80/20 ratio in any area of your life or business • Identify the most important 20% and focus on the main factors that result in the majority of your results • Use Pareto’s Principle to manage your business more efficiently, increase revenue and get organized ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.